Agency email gallery from real brands: Echelonn
1. We did a teardown on an 8-figure brand's Shopping Ads. Here's what we found
Objective
This email aims to position Echelonn as an expert in Google Shopping Ads by exposing common, costly mistakes made by even successful brands, and to convert readers into leads by offering a free audit that uncovers hidden profit leaks in their ad accounts.
Why this works
The email masterfully uses a real-world teardown of a well-known brand to create instant credibility and urgency, showing readers exactly how even successful companies are losing thousands due to overlooked ad setup flaws.
How to implement
By contrasting the ad’s misleading 2-star rating with the brand’s actual 70K+ positive reviews, the email creates a powerful ‘aha’ moment that positions Echelonn as the necessary diagnostician for hidden profit leaks in Google Ads.
Pro Tip
Add a visual comparison slider or side-by-side image of the ad vs. landing page mismatch to make the price and variant discrepancy more immediately obvious and emotionally impactful for skimmers. • Include a short testimonial or case study snippet from a past client who recovered 6-figures after an Echelonn audit to reinforce social proof and reduce perceived risk before the CTA.
2. How we use AI to scale Google Ads faster while spending less time in the account
Objective
This email aims to educate readers on the strategic difference between time-saving and money-making AI automations in Google Ads, while positioning Echelonn as an expert capable of implementing high-impact systems that reduce manual work and increase ROI.
Why this works
The email brilliantly reframes automation not as a time-saver but as a profit-multiplier, using competitor research as a concrete example that shows AI outperforming humans in tracking nuanced, high-value marketing signals across dozens of brands simultaneously.
How to implement
By introducing the concept of a 'Google Ads Brain' trained on a brand’s own SOPs, the email makes AI feel less like a black box and more like a personalized, scalable extension of the client’s own strategy, building trust through specificity and relevance.
Pro Tip
Add a visual timeline or flowchart showing how the AI system moves from data collection → insight generation → action recommendation to clarify the automation process and reduce cognitive load for readers unfamiliar with technical workflows. • Reposition the consultation CTA higher in the email, ideally after the competitor research example, so readers who are already convinced by the ROI case study can act immediately without scrolling past additional educational content.
3. How smart brands win against larger brands in Shopping Ads
Objective
This email aims to educate eCom brands on optimizing their product feeds for Google Shopping Ads to outperform larger competitors, while positioning Echelonn as the expert guide who can help them unlock hidden performance gains through foundational feed fixes.
Why this works
The email brilliantly frames product feed optimization as the hidden foundation that determines Shopping Ads success, not flashy creatives, which reframes the problem for brands stuck in performance plateaus and positions Echelonn as the essential fixer of overlooked infrastructure.
How to implement
By breaking feed optimization into three digestible, high-impact areas, title structure, attribute accuracy, and feed cleanliness, the email transforms a complex technical topic into an actionable checklist that feels immediately approachable, even for non-technical marketers overwhelmed by Google’s ecosystem.
Pro Tip
The primary CTA 'Click here' is buried at the bottom and lacks urgency or specificity, it should be moved above the P.S. section, rewritten as 'Get Your Free Google Ads Audit (Limited Spots)' and styled as a button to increase conversion from readers already convinced by the educational content. • The email lacks social proof or client results, adding a short testimonial or stat like 'Brands we’ve audited saw 22% higher ROAS within 30 days' near the audit CTA would strengthen credibility and reduce perceived risk for high-spend brands considering the free offer.
4. A sneaky tactic to get 2-3x more clicks from Shopping Ads
Objective
This email aims to educate e-commerce marketers on a strategic, policy-compliant tactic to increase visibility and click-through rates in Google Shopping Ads by appearing multiple times in the same carousel. It positions Echelonn as a trusted authority while subtly promoting their audit services to high-spenders.
Why this works
The email brilliantly reframes a technical tactic as a 'sneaky' advantage, using curiosity-driven language to hook readers immediately while delivering real, actionable value that builds trust without sounding salesy.
How to implement
By including annotated screenshots of actual Shopping Ads carousels, the email transforms abstract strategy into visual proof, making complex concepts instantly digestible and dramatically increasing the perceived credibility of the advice.
Pro Tip
Add a visual hierarchy to the CTA section by making the 'Click here' link a button with contrasting color and padding, rather than plain underlined text, to increase conversion likelihood and draw attention to the high-value offer. • Insert a short testimonial or client result snippet after the policy clarification section to reinforce social proof, such as 'One client saw 2.7x more clicks in 30 days using this method,' which would strengthen credibility and urgency.
5. Product page vs. Sale page: Which works better for Shopping Ads?
Objective
This email aims to educate e-commerce marketers on optimizing Shopping Ads by comparing product pages versus dedicated sales pages, and to drive engagement by offering a free landing page playbook and audit for qualified brands.
Why this works
The email brilliantly reframes a technical SEO question into a customer-centric narrative by focusing on the cold shopper’s overwhelm, making the case for sales pages feel intuitive rather than tactical, which builds instant credibility with time-strapped marketers.
How to implement
Instead of just stating a recommendation, the email provides clear, situational triggers, like selling higher-ticket items or operating in skeptical markets, that help readers self-qualify, turning abstract advice into actionable, personalized strategy they’re more likely to implement.
Pro Tip
The CTA 'Grab our Landing Page Playbook' is buried mid-email and lacks visual emphasis; moving it above the fold with a contrasting button and adding urgency (e.g., 'Download before Friday') would increase conversion rates for cold traffic. • The email lacks social proof or data points to back up the claim that sales pages 'perform way better', adding a short stat (e.g., 'Clients saw 37% higher ROAS') or a mini testimonial would strengthen credibility and reduce skepticism.
6. How we scaled YouTube Ads from $30K to $420K/mo ad spend in 4 months
Objective
This email aims to demonstrate Echelonn’s expertise in scaling YouTube Ads by showcasing a real client’s 14x growth in ad spend over four months while maintaining strong ROAS, ultimately persuading prospects to book a consultation for similar results.
Why this works
The email builds instant credibility by leading with a bold, specific result, scaling from $30K to $420K/month, then immediately explains the framework behind it, making the achievement feel replicable rather than lucky.
How to implement
By breaking the scaling journey into two clear phases, vertical and horizontal, the email transforms a complex process into digestible, actionable strategy that readers can mentally map to their own accounts without feeling overwhelmed.
Pro Tip
Add a visual timeline or infographic between the two scaling phases to visually reinforce the progression from vertical to horizontal scaling, helping readers better retain the strategic framework without relying solely on text. • Include a short testimonial or quote from the client mentioned, even if anonymized, to add third-party validation and emotional resonance, making the case study feel more human and less like a theoretical exercise.
7. [FREE GUIDE] 4 under-the-radar Google Ads strategies we use to scale past $10M
Objective
This email aims to position Echelonn as an authority in Google Ads strategy by offering a free guide that reveals advanced, under-the-radar tactics used to scale brands past $10M. It also seeks to convert readers into leads via a free audit offer and encourage social sharing to expand reach.
Why this works
The email opens by dismantling a common misconception about Google Ads, that it’s only about retargeting and keywords, which immediately creates curiosity and positions the brand as a thought leader with deeper, unconventional insights worth paying attention to.
How to implement
By citing specific, jaw-dropping results like '5-10x cheaper CPCs' and '$41M generated for a supplement brand,' the email leverages social proof with concrete numbers that feel credible and emotionally compelling, making abstract strategies suddenly tangible and desirable to ambitious marketers.
Pro Tip
Add a countdown timer or urgency trigger near the CTA (e.g., 'Free audit spots fill fast, claim yours before Friday') to increase conversion pressure without compromising the educational tone of the email. • Reposition the 'Share The Echelonn Newsletter' section higher, perhaps after the main CTA, so that users who are already engaged can amplify reach before they scroll away, capitalizing on peak interest.
8. [Breakdown] How we scaled a brand from $85k to $580k/mo in Google Ads revenue
Objective
This email aims to demonstrate Echelonn’s ability to scale Google Ads performance for brands by showcasing a real $6M revenue breakthrough, positioning the company as a trusted growth partner while prompting high-intent leads to request a free audit.
Why this works
The email opens with a bold, revenue-driven headline that immediately signals high-value results, creating instant credibility and curiosity for brands already investing in Google Ads but not seeing proportional returns.
How to implement
By anchoring the case study in specific metrics, $85k to $580k/mo, $6M unlocked, and explaining the three strategic pillars behind the growth, the email transforms abstract marketing claims into a tangible, replicable framework that builds trust.
Pro Tip
Add a visual timeline or mini-infographic showing the 3 strategic pillars and their impact on revenue growth to break up text-heavy sections and reinforce the transformation story visually. • Reposition the CTA button to appear earlier, perhaps after the $6M revenue reveal, to capture momentum before the reader scrolls past, increasing conversion likelihood for time-sensitive prospects.
9. You have millions of dollars sitting in your account (here’s how to activate it)
Objective
The email aims to position Echelonn as a strategic partner for brands seeking untapped profit opportunities by revealing advanced, data-driven advertising gaps that competitors overlook. It seeks to convert readers into leads by offering a free Google Ads audit tailored to high-spending brands.
Why this works
The email opens with a bold, curiosity-driven subject line that implies hidden value, framing untapped ad opportunities as 'millions of dollars sitting in your account', which immediately positions the reader as someone who’s unknowingly leaving money on the table.
How to implement
It uses a real-world case study of a resistance band brand to demonstrate how niche keyword targeting and audience segmentation can unlock new revenue streams, making abstract strategy feel tangible and immediately actionable for the reader.
Pro Tip
The primary CTA 'Click here' lacks urgency and specificity; replacing it with a benefit-driven phrase like 'Claim Your Free $1M+ Profit Audit' would better align with the email’s high-stakes positioning and improve conversion intent. • The email lacks visual hierarchy to guide the reader through the narrative, adding subheadings, bullet point icons, or a progress bar showing '3 Steps to Unlock Your Gap' would improve scannability and reinforce the educational flow.
10. What to check when your Google Ads performance starts slipping
Objective
This email aims to position Echelonn as a trusted authority in Google Ads optimization by offering a free, high-value audit checklist to eCom brands experiencing performance decline, ultimately driving qualified leads for their paid audit and scaling services.
Why this works
The email opens with a relatable pain point, eCom brands wasting thousands due to broken setups, immediately creating urgency and positioning the brand as a problem-solver before even introducing the offer.
How to implement
Instead of just listing features, the email frames the checklist as a battle-tested internal tool used across hundreds of accounts to uncover millions in wasted spend, which builds instant credibility and perceived value.
Pro Tip
Add a visual element, like a mini screenshot or icon, next to the checklist bullet points to break up text density and reinforce the idea of a tangible, actionable tool rather than just a list. • Reposition the 'Grab it here' CTA higher in the email, perhaps after the first mention of the checklist, to reduce scroll friction and capture attention while the reader is most engaged with the problem-solution narrative.