The complete 1906 brand history email collection
1. Love, on the house ♥️
Objective
This email aims to drive sales by incentivizing larger orders with a free high-value product, while emotionally connecting with the audience through the theme of love and intimacy. It positions the brand as a thoughtful, experience-enhancing partner in romantic moments.
Why this works
The email brilliantly ties emotional resonance to product value by framing the free gift as a ‘plus-one’, not just a bonus, but a companion for intimate moments, making the offer feel personal and experiential rather than transactional.
How to implement
Using bold, minimal typography against a warm red background creates instant visual impact and emotional warmth, subtly aligning with the romantic theme while ensuring the offer and CTA remain the undeniable focal points of the design.
Pro Tip
Add a subtle countdown timer near the CTA to create urgency around the limited-time offer, reinforcing the ‘for a limited time’ message and nudging hesitant buyers toward immediate action. • Include a small visual indicator or icon next to the ‘FAST ACTING’ and ‘DELIVERED’ tags to make these benefits more scannable and memorable, especially for new customers unfamiliar with the brand’s value proposition.
2. Don’t fall victim to Quitters Day ❌
Objective
The email aims to re-engage users who may be struggling with New Year’s resolutions by positioning 1906’s products as smart, low-effort solutions to common January setbacks, turning failure into opportunity with humor and product-driven motivation.
Why this works
The email brilliantly reframes 'Quitter’s Day' as a cultural moment ripe for intervention, using humor and relatable pain points to position 1906 not as a supplement, but as a clever life hack that helps users stay on track without sacrifice.
How to implement
Each product is mapped to a specific resolution failure, drinking less, gym motivation, reading goals, dating, making the offering feel hyper-personalized and contextually relevant, which dramatically increases perceived value without needing discounts or urgency tactics.
Pro Tip
Add a subtle countdown timer or progress bar near the hero section to visually reinforce the urgency of 'Quitter’s Day' and create a psychological nudge toward immediate action without disrupting the tone. • Include a micro-testimonial or user stat (e.g., '87% of users felt more motivated within 20 mins') next to each product to strengthen social proof and reduce perceived risk for first-time buyers.
3. A little extra love, a lot less pressure. Free Boost with orders $200+
Objective
This email aims to drive sales during Valentine’s season by offering a free Boost product with orders over $200, positioning the brand as a supportive partner in enhancing personal connection and intimacy. It seeks to convert recipients by aligning the product’s benefits with emotional desires around love and self-expression.
Why this works
The email brilliantly reframes the product as an emotional enhancer rather than just a supplement, tying 'boost' to universal desires for connection, ease, and self-expression, making it feel indispensable during a love-centric season.
How to implement
Using heart-shaped pills and soft, romantic color tones creates immediate visual alignment with Valentine’s, while the tagline 'Turn up the love. We’ll add the boost.' turns a promotional offer into a warm, supportive promise rather than a transactional pitch.
Pro Tip
Add a subtle countdown timer near the CTA to reinforce urgency around the Valentine’s promotion, encouraging immediate action rather than letting the offer feel open-ended. • Include a short customer testimonial or stat (e.g., '92% felt more connected after using Boost') in the hero section to build social proof and reduce perceived risk around the free gift offer.
4. treat yourself (35% off ends in hours)
Objective
This email aims to drive immediate purchases by positioning 1906’s products as a well-deserved reward for surviving Dry January, using urgency and emotional resonance to convert hesitant customers. It frames the 35% discount as a limited-time motivation boost rather than just a sale.
Why this works
The email brilliantly reframes the discount as emotional validation, not just a sale, but a ‘motivation boost’ earned after surviving Dry January, making the purchase feel like self-care rather than indulgence.
How to implement
Each product is given a personality-driven benefit with a catchy, relatable name like ‘Bliss for happiness’ or ‘Genius for brainpower,’ which simplifies complex effects into emotionally resonant, easy-to-remember value propositions.
Pro Tip
Add a visual countdown timer near the CTA to reinforce urgency more dynamically, the current ‘ends in hours’ text is effective but could be amplified with real-time pressure to boost conversion. • Include a short testimonial or user quote under one or two products to build social proof, especially for first-time buyers who may need reassurance about efficacy or experience.
5. V-Day under $50 💘
Objective
This email aims to drive Valentine’s Day sales by positioning 1906’s LOVE Drops as an affordable, emotionally resonant gift that fosters intimacy without financial strain, while also promoting a secondary offer to increase average order value.
Why this works
The email brilliantly reframes Valentine’s Day gifting by acknowledging post-holiday financial fatigue, then positions the product as a thoughtful, budget-conscious solution that delivers emotional value far beyond its price point.
How to implement
By pairing the primary product with a time-sensitive cross-sell offer, free BOOST on $200+ orders, the campaign leverages urgency and perceived generosity to incentivize larger purchases without diluting the romantic message.
Pro Tip
Add a micro-countdown timer near the 'ENDS FEBRUARY 28TH' offer to heighten urgency and reduce decision latency, especially since the deadline is distant and may not feel pressing to recipients. • Include a short testimonial or user quote near the LOVE Drops section to build social proof, since intimacy products rely heavily on trust, a real customer voice could significantly boost conversion confidence.
6. Order by tomorrow and you’re set for February 14.
Objective
This email aims to drive Valentine’s Day orders by emphasizing timely delivery and emotional alignment with the recipient’s desired experience, while incentivizing larger purchases with a free product offer.
Why this works
The email brilliantly reframes Valentine’s Day not as a gift-giving obligation but as a personalized emotional experience, aligning product benefits with how the recipient wants to feel, intimate, joyful, or calm, making the offer deeply resonant and emotionally driven.
How to implement
By offering a free tin of Boost on orders over $200, the campaign creates a compelling threshold that encourages higher average order value while positioning the bonus as a flexible enhancer of any experience, not just a transactional add-on.
Pro Tip
Add a visual countdown timer near the 'Order by tomorrow' message to heighten urgency and reduce cognitive load, users should instantly grasp how much time remains without scanning dates. • Include a short testimonial or social proof near the product grid (e.g., '92% of couples say 1906 helped them feel more connected') to reinforce emotional claims with real-user validation and reduce perceived risk.
7. 24% off for 24 hours ❤️
Objective
This email aims to drive immediate sales by promoting a limited-time 20% off flash sale across all products, leveraging urgency and emotional benefits tied to each product line to encourage quick checkout.
Why this works
The campaign brilliantly ties each product to an emotional outcome, love, sleep, bliss, making the supplements feel like essential experiences rather than mere items, which elevates perceived value and justifies the urgency of the sale.
How to implement
Using a bold, time-sensitive headline with a clear discount percentage and visual cues like 'ONE DAY ONLY' creates immediate FOMO, while the consistent color-coded CTAs per product help guide users to act without decision fatigue.
Pro Tip
Add a visible countdown timer in the hero section to reinforce urgency beyond just text, which can increase conversion rates by making the time limit feel more tangible and immediate to the reader. • Include a small testimonial or social proof snippet under each product section to validate claims, for example, '92% of users report deeper connection within 1 week', to reduce skepticism and build trust before the CTA.
8. Maybe we should be California Sober forever?
Objective
The email aims to reframe cannabis as a healthier alternative to alcohol by leveraging cultural commentary and a Surgeon General reference, encouraging recipients to try 1906’s products through a compelling discount and curated bundle offer.
Why this works
The email brilliantly uses cultural commentary, referencing the Surgeon General’s stance on alcohol, to position cannabis not as a vice, but as a conscious, modern lifestyle upgrade that feels both rebellious and responsible.
How to implement
By packaging products into a ‘California Sober Bundle,’ the campaign taps into trending wellness narratives while simplifying the decision-making process for new users, reducing friction and increasing perceived value through curated curation.
Pro Tip
Add a micro-testimonial or star rating directly under the ‘California Sober Bundle’ to reinforce social proof at the moment of decision, since the ‘Highly Rated!’ badge is visually disconnected from the product imagery. • Include a brief, one-line explanation of what ‘California Sober’ means for newcomers, even if it’s trendy, not all recipients will understand the term, which could dilute the message’s persuasive power.
9. Introducing CBG: Now in Chill and Genius
Objective
To announce the addition of CBG to two existing product lines, Genius and Chill, and persuade subscribers to explore or purchase these upgraded formulas by highlighting enhanced cognitive benefits without compromising their original effects.
Why this works
The email brilliantly positions CBG as an enhancement rather than a replacement, reassuring loyal users that their favorite products haven’t changed, just evolved with smarter science to deliver clearer focus and calmer relaxation without side effects.
How to implement
By using vivid metaphors like 'thinking in HD' and 'cognitive filter,' the campaign transforms a complex cannabinoid into an intuitive, desirable benefit that resonates emotionally with users seeking mental clarity and composure in daily life.
Pro Tip
Add a subtle countdown timer or limited-edition badge near the CTA to create urgency around trying the new CBG-infused formulas, leveraging FOMO without disrupting the clean, educational tone of the email. • Include a short testimonial or user quote beneath each product description to reinforce social proof, especially since the email relies heavily on scientific claims that could be strengthened by real-user validation.
10. Today only: Everything is 30% off.
Objective
This email aims to drive immediate sales by creating urgency around a limited-time 30% off flash sale across all products, encouraging subscribers to stock up before the offer expires tonight.
Why this works
The email brilliantly leverages time-sensitive urgency with a bold 'FLASH SALE! ENDS TONIGHT!' headline paired with a 12-hour countdown, compelling readers to act now rather than delay their purchase decision.
How to implement
Each product is emotionally framed with benefit-driven micro-copy like 'Love for connection' and 'Chill for unwinding,' transforming functional items into experiential solutions that resonate with users’ daily emotional needs.
Pro Tip
Add a visual countdown timer near the top of the email to reinforce urgency beyond text, making the time constraint more visceral and harder to ignore as users scroll. • Include a brief customer testimonial or social proof under the hero section to build trust and validate the value of the 30% discount, especially since it’s applied sitewide and may raise skepticism.