The complete Fortune Brand History email collection
1. SoftBank slowdown
Objective
This email aims to inform readers about SoftBank’s strategic pivot toward AI investments after a period of financial losses, while also positioning Fortune as a trusted source for deep venture capital and tech industry analysis. It seeks to drive engagement through curated deal summaries and a subscription prompt for AI-focused content.
Why this works
The email masterfully frames SoftBank’s strategic retreat from rapid-fire investing as a thoughtful recalibration toward high-potential AI ventures, transforming potential weakness into a narrative of disciplined, future-focused leadership.
How to implement
By embedding specific financial metrics, like 343 portfolio companies losing value and $6.3 billion in cumulative losses, the email builds credibility through transparency, making the pivot feel data-driven rather than reactive or defensive.
Pro Tip
Add a visual timeline or progress bar near the top showing SoftBank’s shift from ‘speed’ to ‘AI focus’ over the past 3 years, this would reinforce the strategic narrative with a digestible, scannable graphic. • Reposition the ‘Sign Up Today’ CTA higher in the email, perhaps after the first major insight about Masayoshi Son’s directive, to capture attention while the reader is most engaged with the core story.
2. Move fast and hallucinate things
Objective
This email aims to inform readers about the critical risks of generative AI hallucinations while positioning Fortune as a trusted source for strategic, enterprise-level AI insights. It encourages continued engagement through subscription and deeper content exploration.
Why this works
Fortune masterfully frames AI’s hallucination problem not as a technical glitch but as a strategic business risk, aligning the issue with C-suite concerns around governance, liability, and competitive positioning to drive urgency and relevance.
How to implement
By weaving in high-profile voices like Sam Altman and Emily Bender alongside real-world examples like Meta’s BlenderBot, the email builds credibility through authoritative sourcing while making abstract AI risks feel immediate and tangible to business leaders.
Pro Tip
The primary CTA 'SUBSCRIBE' appears only once in a visually isolated footer banner; adding a secondary, contextually relevant CTA like 'Get the Full Global 500 Dataset' above the fold would capture interest while readers are most engaged with the AI risk narrative. • The 'A.I. IN THE NEWS' section lists multiple headlines without visual hierarchy or prioritization; using bolding, icons, or a 'Top Story' tag would help readers quickly identify the most urgent or relevant updates, improving scanability and retention.
3. Meet 2023's Most Powerful Women
Objective
This email aims to inform subscribers about Fortune’s 2023 Most Powerful Women list while reinforcing the brand’s authority in business leadership coverage. It also seeks to drive engagement through list exploration and newsletter subscriptions.
Why this works
The email opens with a warm, personalized greeting that immediately connects with its audience while anchoring the content in timely, high-impact news about influential women leaders across global industries.
How to implement
By weaving in specific executive names, rankings, and company achievements, the email transforms a listicle into a compelling narrative that highlights real-world impact, making the content feel exclusive and deeply researched rather than generic.
Pro Tip
Add a countdown timer or urgency cue near the 'See the full list here' link to encourage immediate clicks, especially since the list is a time-sensitive editorial highlight. • Reposition the primary 'Subscribe' CTA above the footer to increase visibility, currently buried at the bottom, it competes with social sharing and legal links, reducing conversion potential.
4. Keeping up with SKKY Partners
Objective
This email aims to inform readers about the formation and strategic direction of SKKY Partners, the new private equity firm launched by Kim Kardashian and Caryle Sammons, while also delivering broader venture capital and private equity news to position Fortune as a trusted source for business intelligence.
Why this works
The email masterfully blends celebrity intrigue with serious business analysis, using Kim Kardashian’s brand power to draw readers into a nuanced discussion about private equity strategy, making complex finance topics feel accessible and culturally relevant.
How to implement
By embedding deep-dive quotes and behind-the-scenes decision-making from both Kardashian and Sammons, the email builds credibility and emotional resonance, transforming a transactional announcement into a compelling narrative about vision, values, and market positioning.
Pro Tip
The CTA 'SUBSCRIBE' is visually strong but lacks urgency or personalization; adding a time-sensitive hook like 'Join 50,000+ insiders before the next Term Sheet drops' would better convert engaged readers. • The email’s dense text layout risks overwhelming readers; breaking up long paragraphs with subheadings, pull quotes, or visual dividers would improve scannability and retention, especially for mobile users.
5. CEO Daily: The summer of A.I. angst
Objective
This email aims to position Fortune as a thought leader in AI discourse by curating expert commentary and timely business news, while subtly promoting its data products and newsletter subscriptions to C-suite executives seeking strategic insight.
Why this works
The email masterfully opens with a provocative, high-stakes narrative about AI’s societal risks, immediately anchoring the reader in a sense of urgency and intellectual gravity that aligns with Fortune’s elite audience and editorial authority.
How to implement
By weaving in curated external content like Deloitte’s workforce insights and podcast interviews, the email extends its value beyond news delivery, positioning itself as a curated intelligence hub that saves executives time while deepening their strategic perspective.
Pro Tip
The primary CTA 'SUBSCRIBE' appears twice, once in a banner and again in the footer, but lacks visual hierarchy or urgency; adding a time-sensitive incentive or benefit-driven microcopy (e.g., 'Join 50K Executives Getting Daily AI Insights') would strengthen conversion. • The 'Around the Watercooler' section, while entertaining, dilutes the email’s core AI theme; consider relocating lighter content to a separate digest or appending it after the main CTA to preserve focus and reinforce the campaign’s strategic positioning.
6. Nvidia's rocket ride
Objective
This email aims to inform tech investors and industry professionals about Nvidia’s extraordinary financial performance and strategic hiring surge, positioning the company as a dominant force in the AI computing era while subtly encouraging newsletter engagement and event sign-ups.
Why this works
The email masterfully frames Nvidia’s earnings surge not just as a financial win but as the dawn of a new computing era, leveraging CEO quotes and hiring data to emotionally anchor readers in the magnitude of the company’s strategic pivot toward AI infrastructure.
How to implement
By spotlighting specific job postings and salary ranges, the email transforms abstract corporate growth into tangible human stories, subtly signaling opportunity to tech talent while reinforcing Nvidia’s market dominance through workforce expansion metrics.
Pro Tip
The primary CTA for the San Francisco event is visually underwhelming and buried mid-email; elevate it with a contrasting button or hero banner to match the urgency of Nvidia’s momentum and drive higher registration rates. • Add a brief visual timeline or infographic summarizing Nvidia’s revenue jump, hiring surge, and AI milestones to break up text density and reinforce key data points for skimmers who may miss the narrative depth.
7. 5 CFOs on how A.I. is changing business
Objective
This email aims to position Fortune as a thought leader by delivering exclusive, high-value insights from top CFOs on how generative AI is reshaping business strategy and operations, while also driving engagement through curated content and subscription prompts.
Why this works
The email masterfully leverages authoritative voices from diverse industries to validate the strategic urgency of generative AI, transforming abstract tech trends into concrete, C-suite-level business imperatives that resonate with executive readers.
How to implement
By structuring each CFO’s insight with clear attribution and contextual background, the email builds credibility and personalizes complex topics, making high-level financial strategy feel accessible and immediately relevant to its target audience of finance and operations leaders.
Pro Tip
The primary CTA 'Read more on Fortune.com' is buried at the bottom and lacks urgency or value proposition; reposition it above the fold with a benefit-driven variant like 'Unlock 5 CFO AI Strategies Now' to increase click-through rates. • The email lacks visual hierarchy between sections, using subtle dividers, icons, or color accents to separate CFO quotes, research data, and subscription prompts would improve scannability and guide the reader’s eye through the narrative more effectively.
8. Reach for the SKYY
Objective
This email aims to position Kim Kardashian as a visionary business leader by highlighting her transition from celebrity to private equity founder, while subtly associating Fortune’s brand with high-impact entrepreneurial storytelling to engage readers interested in business innovation and wealth-building narratives.
Why this works
The email leverages Kim Kardashian’s personal brand evolution as a compelling narrative hook, transforming her celebrity status into a credible business case study that resonates with ambitious entrepreneurs seeking validation through proven success stories.
How to implement
By anchoring the story in a concrete financial milestone, turning Skims into a $4 billion company, the email creates immediate credibility and emotional resonance, making abstract concepts like private equity feel tangible and aspirational to a broad audience.
Pro Tip
Add a brief testimonial or quote from a founder or investor in SKYY Partners to reinforce credibility and give readers social proof that this isn’t just a celebrity vanity project but a serious investment vehicle. • Include a secondary CTA or teaser snippet of the article’s most surprising insight (e.g., ‘She turned $10M into $4B in 3 years, here’s how’) to increase click-through by reducing the perceived risk of clicking without knowing what’s inside.
9. AMD wants Nvidia's AI crown
Objective
This email aims to position AMD as a serious contender to Nvidia in the AI chip market by highlighting leadership insights and industry momentum, while driving newsletter subscriptions through authoritative, data-driven storytelling.
Why this works
The email leverages a bold, competitive headline to immediately frame AMD’s ambition against Nvidia, creating narrative tension that pulls readers into a deeper, data-backed analysis of market dynamics and leadership strategy.
How to implement
By embedding direct quotes from industry insiders like Laminar’s co-founder and Microsoft’s CTO, the email builds credibility and urgency around AMD’s AI momentum, making technical claims feel grounded in real-world validation rather than corporate hype.
Pro Tip
Add a subtle countdown or urgency trigger near the CTA (e.g., 'Join 50,000+ subscribers before our next AI deep-dive drops') to nudge readers toward immediate action without compromising the editorial tone. • Include a short, bold pull-quote from Lisa Su or Kevin Scott in the hero section to visually anchor the email’s core message and increase emotional resonance before the reader dives into the body text.
10. CEO Daily: The most powerful woman in business
Objective
This email aims to inform subscribers about Fortune’s Most Powerful Women list while highlighting key business leaders and trends, reinforcing Fortune’s authority in executive leadership coverage and encouraging newsletter engagement through curated content and a subscription CTA.
Why this works
The email opens with a powerful, data-driven hook, naming the top women in business and their transformative impact, which immediately establishes credibility and relevance for C-suite readers seeking leadership insights.
How to implement
By weaving in personal news from the editor and tying it to broader industry trends, the email humanizes the brand while maintaining a high-level strategic tone that resonates with executive audiences.
Pro Tip
The CTA 'SUBSCRIBE' is visually strong but lacks urgency or benefit-driven language; adding a micro-copy like 'Join 500K+ leaders getting daily insights' above the button would strengthen conversion intent. • The 'Around the Watercooler' section, while engaging, dilutes focus, consider moving less critical links to a collapsible 'More Stories' section to prioritize the main narrative and reduce cognitive load.