Proven Brand History email designs you can use from Lewis Howes

This email aims to re-engage potential attendees who may be hesitating to commit to The Summit of Greatness by reminding them they’re not alone in their journey and that transformative community support is within reach, encouraging immediate ticket purchase.

The email masterfully reframes hesitation as a sign of proximity to breakthrough, positioning the Summit not as another event, but as the pivotal moment where isolation ends and collective momentum begins, making the decision feel urgent and emotionally resonant.

By weaving a relatable story of someone on the brink of quitting, then revealing how the Summit’s community became their turning point, the email transforms abstract inspiration into tangible social proof that speaks directly to the reader’s inner struggle and desire for belonging.

Add a subtle countdown timer above the CTA to heighten urgency, since the event is months away, a dynamic element like 'Only X spots left' or 'Early bird pricing ends in 48 hours' would better motivate immediate action. • Include a short bullet list of 2–3 key takeaways or transformational outcomes attendees can expect (e.g., 'Leave with a clear 90-day action plan' or 'Connect with 5+ mentors') to strengthen the value proposition beyond emotional appeal.

This email aims to announce the official launch of Lewis Howes’ new docuseries 'Chasing Greatness' and drive immediate viewership by highlighting its raw, behind-the-scenes storytelling and personal journey. It seeks to deepen audience connection by positioning the series as a shared mission for those pursuing growth and purpose.

The email masterfully frames the docuseries not as entertainment but as a vulnerable, mission-driven journey, inviting viewers to witness the grit, sacrifice, and personal evolution behind building a global brand, which builds emotional investment before the first frame plays.

By explicitly calling out 'not polished perfection' and highlighting setbacks, training, and family life, the message resonates with audiences seeking authenticity, making the content feel earned and relatable rather than curated for applause.

Add a short embedded video preview or GIF in the hero section to immediately convey the tone and energy of the docuseries, reducing friction for users who may hesitate to click through without a visual teaser. • Include a testimonial or quote from an early viewer or influencer beneath the CTA to build social proof and reinforce the value proposition, especially for those unfamiliar with Lewis’s brand or skeptical of self-help content.

This email aims to inspire readers by sharing Lucy Hale’s personal journey of self-worth and transformation, while subtly promoting Lewis Howes’ 'School of Greatness' platform as a space for authentic, meaningful growth. It also encourages community engagement through reviews and subscriptions.

The email masterfully uses a celebrity’s raw, vulnerable story to humanize the brand’s message, Lucy Hale’s journey from fame to inner healing creates emotional resonance that pulls readers into the deeper philosophy of the School of Greatness.

By framing the studio reveal as a ‘secret’ finally shared after months of hard work, the email creates a sense of exclusivity and earned access, making the audience feel like insiders rather than just consumers of content.

The CTA 'Listen Here' is visually prominent but lacks urgency or benefit-driven language; adding a phrase like 'Start Your Healing Journey Now' would better align the button with the emotional transformation theme. • The email could benefit from a subtle visual hierarchy shift, placing the 'Listen Here' CTA immediately after the Lucy Hale story (before the PS) would reduce friction and capitalize on peak emotional engagement.

This email aims to inspire personal growth by sharing raw, vulnerable stories from high-profile guests while driving engagement with new podcast episodes and promoting ticket sales for the 2025 Summit of Greatness. It positions Lewis Howes’ brand as a catalyst for authentic self-improvement and community-driven transformation.

The email opens with a powerful, emotionally resonant truth about comparison culture, immediately anchoring the reader in a mindset of self-reflection before introducing any content or offers, a masterclass in psychological priming for personal development audiences.

By spotlighting deeply personal, vulnerable stories from the Jonas Brothers and Daniel Priestley, the email transforms entertainment into education, making the podcast feel less like media and more like a therapeutic, transformative experience worth investing time in.

Add a subtle countdown timer or urgency indicator near the 'Save Your Seat Here' CTA to reinforce scarcity and nudge immediate action, especially since the event is time-bound and tickets are noted as 'going fast.' • Include a short, one-sentence testimonial or social proof near the Summit promotion (e.g., '92% of past attendees say this event changed their trajectory') to reduce friction and validate the investment for hesitant readers.

This email aims to inspire daily personal growth by reframing transformation as consistent, quiet choices rather than dramatic events, while subtly promoting Gary Zukav’s new content and encouraging audience engagement through reviews and community subscription.

The email masterfully reframes personal growth as a daily, quiet practice rather than a grand event, making transformation feel accessible and sustainable for readers overwhelmed by big-change narratives.

By anchoring the message in Gary Zukav’s personal story of inner alignment over external validation, the email creates emotional resonance and positions the content as a trustworthy guide for soulful, authentic living.

Add a visual progress bar or counter near the '1,000 reviews' goal to create urgency and social proof, making the community milestone feel tangible and motivating immediate action. • Reposition the 'Listen Here' CTA closer to the top of the Gary Zukav section, ideally right after the hook, to reduce scroll friction and capitalize on peak reader interest before the narrative deepens.

This email aims to inspire subscribers to embrace a growth mindset while promoting recent podcast content and encouraging audience engagement through reviews. It seeks to deepen emotional connection by sharing vulnerable stories and positioning Lewis Howes as a guide for personal transformation.

The email opens with a powerful mindset reframing that positions personal growth as an internal shift rather than external achievement, making the message instantly relatable and emotionally resonant for readers seeking transformation.

By weaving real, vulnerable stories from high-profile guests like Gene Simmons into the narrative, the campaign builds trust and authenticity, showing that even successful people faced deep struggles, which lowers psychological barriers to engagement.

Add a visual progress bar or counter near the '1,000 reviews' goal to create urgency and social proof, making the mission feel tangible and motivating subscribers to contribute before the milestone is reached. • Reposition the 'Share Your Thoughts With Me' CTA higher in the flow, perhaps after the Gene Simmons story, to capture emotional momentum and increase response rates before readers scroll to the footer.

This email aims to inspire readers to embrace personal growth and manifestation by introducing three expert-backed methods, while also encouraging engagement through a podcast listen and a community-driven book review campaign to amplify social proof and reach a milestone of 1,000 reviews.

The email masterfully frames manifestation not as magic but as a science-backed, embodied practice by spotlighting three distinct experts who each offer a unique, actionable method, making the abstract feel tangible and trustworthy for skeptical readers.

By tying the podcast content to a mission-driven community goal, 1,000 reviews, the email transforms passive consumption into active participation, creating emotional investment and peer momentum that fuels both engagement and social validation.

Add a short testimonial or quote from a listener who applied one of the three manifestation methods and saw real results, this would strengthen social proof and make the abstract benefits feel more immediate and credible. • Include a subtle countdown timer or progress bar near the '1,000 reviews' goal to create urgency and visual momentum, encouraging readers to act now rather than delay their review submission.

This email aims to re-engage subscribers who feel emotionally drained despite professional success by offering a relatable podcast episode that reframes burnout as a signal to reconnect with joy, not quit. It also leverages social proof by inviting reviews for a book that aligns with the audience’s desire for purpose-driven success.

The email opens with a visceral, empathetic hook that names the unspoken pain of high-achievers, feeling like a robot in a ‘dream job’, which instantly builds trust by validating the reader’s hidden emotional struggle before offering a solution.

By framing the podcast episode as a ‘permission slip to change,’ the campaign transforms passive consumption into an empowering act of self-renewal, making the CTA feel less like a click and more like a personal declaration of reclaiming joy in work.

The CTA 'Listen Here' is visually underwhelming and lacks urgency or emotional pull; consider rephrasing to 'Reclaim Your Spark Now →' and increasing button size or adding a subtle hover animation to boost conversion. • The review request section feels tacked on and disrupts the emotional flow; integrate it earlier with a softer ask like 'If this resonated, help others find their spark too, leave a quick review' to maintain narrative cohesion.

This email aims to engage parents and future parents by offering transformative emotional insights for better parenting, while also driving reviews for the 'Make Money Easy' book to build social proof and community momentum.

The email brilliantly reframes parenting as an internal emotional journey rather than a performance metric, which disarms parental guilt and invites deeper self-reflection, making the content feel both therapeutic and actionable.

By anchoring the message in expert voices like Dr. Becky Kennedy and Jerry Wise, the email builds instant credibility and positions the content as a must-listen conversation rather than just another parenting tip, increasing perceived value.

Add a subtle countdown timer or progress bar near the review request to create urgency around the 1,000-review goal, making the community mission feel more immediate and participatory. • Reposition the 'Listen Here' CTA higher in the email or repeat it after the key insights to reduce friction, readers may scroll past the first CTA without realizing the episode’s emotional payoff is just one click away.

This email aims to emotionally engage subscribers by announcing the launch of Lewis Howes’ personal documentary series, 'Chase Your Dreams,' while inviting them to watch Episode 1 and stay subscribed for exclusive behind-the-scenes access to his Olympic handball journey.

The email opens with a vulnerable, personal story about childhood dreams, instantly creating emotional resonance and positioning the documentary not as content, but as a shared journey the reader is invited to witness.

By emphasizing exclusivity and raw authenticity, 'footage you won’t see anywhere else' and 'It’s raw. It’s real.', the campaign leverages FOMO and intimacy to drive immediate clicks without relying on discounts or hype.

Add a short testimonial or social proof snippet from early viewers beneath the CTA to reduce friction, for example, 'Over 12,000 viewers watched Episode 1 in the first 24 hours, join them now.' • Include a subtle countdown timer or 'New episodes drop every Thursday' reminder near the CTA to encourage immediate viewing and set expectations for ongoing engagement.