Proven MapMyRide drive to store email designs you can use
1. Hoodies Up. 😶🌫️
Objective
To drive immediate engagement and sales for Under Armour’s hoodie collection by highlighting comfort and everyday wearability, while segmenting shoppers by gender and age group to personalize the browsing experience.
Why this works
The email brilliantly frames hoodies not just as apparel but as lifestyle essentials by claiming customers will 'live in them all day, every day,' which taps into emotional comfort and daily ritual rather than just product features.
How to implement
By offering distinct CTAs for Men, Women, Boys, and Girls, the email anticipates shopper intent early and reduces friction, making it easier for users to self-segment and find relevant products without scrolling or searching.
Pro Tip
Add a subtle countdown timer or urgency indicator near the '15% OFF' CTA to nudge hesitant shoppers, since the current offer lacks time-bound pressure despite mentioning a 14-day validity. • Replace placeholder 'Product Image' text in the grid with actual hoodie thumbnails to maintain visual continuity and prevent broken or confusing UX that may reduce trust and click-through rates.
2. EXTENDED: Extra 50% Off Outlet
Objective
This email aims to drive immediate sales by promoting an extended outlet sale with an extra 50% off, encouraging users to redeem the discount code before the deadline while highlighting key product categories to simplify navigation and conversion.
Why this works
The email leverages urgency with a time-bound promo code and clear expiration date, creating psychological pressure that nudges hesitant shoppers to act immediately rather than delay their purchase decision.
How to implement
By organizing products into distinct category tiles, Men, Women, Kids, Shoes, the email reduces cognitive load and empowers users to self-segment, making it easier to find relevant items without scrolling or searching.
Pro Tip
Add a countdown timer beneath the promo code to visually reinforce urgency and create real-time pressure, which could increase click-through rates by making the deadline feel more immediate and tangible. • Include a small testimonial or social proof snippet near the CTA, such as 'Over 10,000 customers redeemed this code last week', to build trust and reduce perceived risk for first-time or hesitant buyers.
3. Break records in UA Vanish
Objective
To drive immediate engagement and sales for the UA Vanish training gear by showcasing its performance benefits and athlete endorsement, positioning it as essential for athletes pushing through intense workouts.
Why this works
The email masterfully ties product performance to athletic achievement by using an elite athlete’s credibility to validate the gear’s engineering, making the emotional and functional benefits feel inseparable and irresistible to serious trainees.
How to implement
By breaking down technical features like 'ultralight' and 'sweat-wicking' into digestible, benefit-driven statements, the email transforms specs into tangible performance advantages that resonate with goal-oriented athletes seeking gear that disappears during training.
Pro Tip
Add a countdown timer or urgency cue near the 'SHOP NOW' CTA to amplify FOMO, especially since the offer is time-bound (14 days), which could significantly boost immediate click-through rates. • Include a short video or animated GIF in the hero section demonstrating the gear’s stretch and sweat-wicking performance in motion, as static images alone may not fully convey the dynamic benefits described in the copy.
4. Best. Bags. Ever.
Objective
This email aims to drive immediate sales of Under Armour’s new 'No Weigh' duffle bags by highlighting their ergonomic design and versatility, while also promoting a limited-time outlet sale to create urgency and cross-sell other seasonal apparel.
Why this works
The email brilliantly uses dynamic visuals and real athlete testimonials to emotionally anchor the product’s comfort claim, making the ‘no weigh’ benefit feel experiential rather than just technical.
How to implement
By demonstrating multiple wearing styles, shoulder and backpack, the campaign cleverly expands the bag’s perceived utility, appealing to different customer lifestyles without cluttering the message or design.
Pro Tip
The CTA 'SHOP NOW' appears twice but lacks visual hierarchy; the second CTA should be more prominent or uniquely labeled (e.g., 'Shop Outlet Deals') to avoid confusion and better guide users toward the sale section. • The 'New Releases' section feels disconnected from the main product focus; integrating a subtle link like 'Pair your duffle with these new jackets' would strengthen cross-selling and improve narrative flow.
5. NEW HeatGear® Elite lets you flex all day long
Objective
To drive immediate engagement and sales for the new HeatGear® Elite line by highlighting its performance upgrades and emotional appeal to athletes seeking freedom of movement. The email positions the product as a modern evolution of a classic, leveraging athlete credibility and technical innovation.
Why this works
The email masterfully frames the HeatGear® Elite as a legacy product reborn, not just new, but remastered, which taps into nostalgia while signaling cutting-edge innovation, making it instantly credible to loyalists and intriguing to newcomers.
How to implement
By spotlighting NEOLAST™ technology as the hero feature across multiple sections, stretch, durability, breathability, the email turns a technical spec into a compelling lifestyle benefit, helping customers visualize performance gains in real-world motion.
Pro Tip
Add a visible countdown timer near the CTA to create urgency around the 15% off offer, since the current text-only mention lacks visual weight and may be overlooked by time-sensitive shoppers. • Include a short customer testimonial or social proof badge near the 'Better Stretch' section to reinforce credibility, the current athlete credit is strong but doesn’t reflect real-user validation, which could boost conversion for skeptical buyers.
6. Stay-warm baselayer for Winter
Objective
This email aims to drive immediate sales of Under Armour’s ColdGear baselayer by positioning it as an essential winter performance solution while promoting a limited-time outlet sale to create urgency and conversion. It targets both men and women with tailored product links and layered outfit inspiration.
Why this works
The email brilliantly frames the ColdGear baselayer not just as clothing, but as a performance enabler that lets athletes ignore the cold, turning a functional product into an empowering solution for winter training.
How to implement
By featuring both men’s and women’s shopping buttons beneath a strong benefit-driven headline, the email personalizes the experience without requiring user segmentation upfront, making it instantly relevant to a broad audience.
Pro Tip
The product grid section appears broken with placeholder text, replacing these with actual product images and names would significantly improve visual appeal and reduce friction for users ready to browse. • The email lacks a clear testimonial or social proof element; adding a short quote from an athlete or customer using ColdGear in winter conditions would strengthen trust and reinforce the product’s performance claims.
7. ColdGear® is really that baselayer for Winter
Objective
This email aims to drive immediate product engagement by positioning ColdGear® as the essential winter baselayer for athletes, encouraging users to shop men’s and women’s collections while reinforcing brand authority through athlete endorsement.
Why this works
The email leverages athlete credibility by featuring Diana Flores, a world champion flag football quarterback, to instantly validate ColdGear® as performance gear trusted by elite athletes, not just casual users.
How to implement
It simplifies decision-making with gender-specific CTAs that reduce friction and guide users directly to relevant collections, making the path to purchase intuitive and aligned with user intent.
Pro Tip
Add a limited-time urgency element like a countdown timer near the CTA to boost conversion, since the current offer lacks time-bound motivation despite the 14-day validity mentioned in fine print. • Replace placeholder product images in the grid with real, high-res ColdGear® product shots to build trust and showcase actual merchandise, rather than generic placeholders that dilute the campaign’s credibility.
8. Unstoppable Starts Here
Objective
This email aims to drive immediate purchases of Under Armour’s Unstoppable Pants by highlighting their performance features and lifestyle appeal, while leveraging athlete credibility and a clear call-to-action to convert interest into sales.
Why this works
The email masterfully blends athletic credibility with lifestyle aspiration by featuring a real athlete in a dynamic, non-game setting, making the product feel both performance-driven and streetwear-ready for everyday confidence.
How to implement
By visually zooming in on functional details like mesh pockets and bungee adjusters with bold labels, the campaign transforms technical specs into tangible benefits that resonate with active consumers who care about comfort and utility.
Pro Tip
Add a limited-time urgency element (e.g., countdown timer or stock indicator) near the primary CTA to reduce hesitation and increase perceived scarcity, especially since the offer lacks time-sensitive framing despite being a promotional push. • Include a short testimonial or user-generated photo near the product grid to build social proof, currently, the campaign relies solely on athlete endorsement, which may not fully connect with casual buyers seeking peer validation.
9. Consider this your warm-up layer
Objective
This email aims to drive immediate sales by promoting Under Armour’s golf apparel and semi-annual outlet sale, using athlete imagery and urgency-driven messaging to convert golfers and general sportswear shoppers into buyers before the limited-time discount expires.
Why this works
The email brilliantly uses a dual-athlete hero layout to immediately signal performance credibility and lifestyle aspiration, making the product feel both technically superior and socially desirable without needing extra copy.
How to implement
By anchoring the campaign around a time-sensitive outlet sale with a bold, high-contrast neon banner, the email creates visual urgency that cuts through inbox noise and compels action before the discount disappears.
Pro Tip
Add a countdown timer beneath the 'EXTRA 50% OFF' headline to visually reinforce urgency and reduce decision latency, especially since the offer ends 1/20 and the current text-only date lacks emotional pressure. • Reposition the 'SHOP UA GOLF' CTA button directly under the product description in the hero section instead of below the full product image, so users don’t have to scroll past redundant visuals to take action.
10. EXTENDED: Extra 50% off Outlet
Objective
This email aims to drive immediate sales by extending a limited-time outlet sale with an extra 50% off, creating urgency through time-sensitive messaging and a clear promo code. It targets bargain-conscious shoppers by highlighting category-specific deals and reinforcing brand loyalty with a bold closing tagline.
Why this works
The email leverages psychological urgency by framing the sale as a rare, semi-annual event with a hard deadline, compelling users to act quickly before missing out on steep discounts that won’t return soon.
How to implement
It smartly organizes products into clearly labeled categories, Tops, Bottoms, Shoes, Accessories, making it effortless for shoppers to navigate and find relevant deals without scrolling or searching, which reduces friction and boosts conversion.
Pro Tip
Add a countdown timer near the promo code to visually reinforce urgency and encourage faster decision-making, especially since the deadline (1/25) is mentioned but not dynamically emphasized. • Include customer testimonials or star ratings within the category grid to build social proof and reduce perceived risk, especially since the email targets outlet shoppers who may be more price-sensitive and skeptical of quality.