TWOTHIRDS fashion email designs from top brands

This email aims to strengthen emotional connection with customers by sharing a personal holiday message from the founders, reinforcing brand values of sustainability and community while subtly reminding recipients of their shared purpose with TWOTHIRDS.

The email opens with a warm, personal photo of the founders’ family, instantly humanizing the brand and creating emotional resonance by framing customers as part of their extended family, which builds loyalty beyond transactional relationships.

By tying the holiday message to the brand’s core mission, choosing the ocean and hope, it transforms a seasonal greeting into a values-driven narrative that reinforces why customers originally chose TWOTHIRDS, deepening brand alignment.

Add a secondary CTA like ‘Shop Our Holiday Collection’ or ‘Gift with Purpose’ near the closing signature to gently guide engaged readers toward conversion without disrupting the emotional tone. • Include a small visual element, such as a subtle icon or badge, next to the ‘OCEAN AT HEART, ECO IN MIND’ line to visually anchor the sustainability message and increase scannability for mobile users.

This email aims to re-engage a returning customer by highlighting trending, eco-friendly bestsellers that align with their past interests, encouraging immediate browsing and purchase through personalized product recommendations and brand values reinforcement.

The email opens with a personalized greeting and immediately validates the recipient’s taste by calling out that the featured items are ‘everything you were looking for,’ which builds instant relevance and reduces decision fatigue.

Each product category is paired with a high-res lifestyle image and a clear, action-oriented CTA button, making it effortless for the reader to move from browsing to buying without visual or cognitive friction.

The CTA ‘RETURN TO TWOTHIRDS’ is generic and doesn’t leverage the personalization already established, it should be changed to something benefit-driven like ‘See Your Style, Reimagined’ to increase emotional pull and click-through intent. • The repeated sustainability icon grid appears twice with identical content, creating redundancy, the second instance should be replaced with a dynamic social proof element like ‘1,200+ customers bought this last week’ to drive urgency and FOMO.

This email aims to drive pre-orders for TWOTHIRDS’ new fall collection by highlighting five essential, timeless pieces that align with the brand’s surf-inspired, eco-conscious identity. It seeks to convert interest into action while reinforcing brand values around sustainability and European craftsmanship.

The email opens with a bold, benefit-driven headline, '5 Fall Essentials', that immediately communicates value and curation, helping subscribers quickly understand what’s in it for them without scrolling.

By anchoring the campaign in the founder’s authentic voice, 'Surf culture has always influenced TWOTHIRDS’ style, spirit, and spontaneity', the brand builds emotional resonance and credibility, turning a product launch into a story worth engaging with.

Add a visual product grid or carousel under the hero section to showcase the five essentials, this would help users visualize the items and reduce the need to click through to the site before deciding to pre-order. • Include a subtle urgency element like a pre-order deadline or limited stock indicator near the CTA to nudge hesitant shoppers toward immediate action without compromising the brand’s calm, thoughtful tone.

This email aims to drive immediate engagement and sales by showcasing TWOTHIRDS’ ocean-inspired knitwear collection while reinforcing the brand’s eco-conscious values and European craftsmanship to emotionally resonate with sustainability-minded shoppers.

The email masterfully ties emotional storytelling to product promotion by using ocean imagery and the phrase 'A Yearning For Yarn' to evoke nostalgia and connection, making the knitwear feel like a personal, meaningful choice rather than just a purchase.

By featuring lifestyle shots of real models in natural settings alongside close-ups of texture and fit, the campaign builds trust and desire simultaneously, allowing customers to visualize themselves wearing the pieces in authentic, everyday moments.

Add a subtle countdown timer or limited-availability tag near the 'SHOP NOW' CTA to create urgency, especially since the campaign leverages emotional appeal, scarcity would nudge hesitant shoppers toward immediate action. • Include a short customer testimonial or review snippet under the product grid to reinforce social proof, as the current layout relies heavily on visuals and values but lacks peer validation that could boost conversion confidence.

This email aims to drive immediate sales of TWOTHIRDS’ summer print collection by highlighting two standout designs while reinforcing the brand’s eco-conscious values and offering a time-sensitive bonus incentive to encourage urgency.

The email masterfully blends aesthetic appeal with sustainability messaging by showcasing bold prints while immediately anchoring them to eco-materials like LENZING™ ECOVERO™, making the fashion feel both desirable and responsible.

By using a playful, conversational tone like 'Wild dots or funky stripes?' the campaign invites personal engagement, turning product selection into a fun, identity-driven choice rather than a passive browsing experience.

Add a subtle countdown timer next to the 'Offer ends Aug 6th at midnight (CET)' text to visually reinforce urgency and reduce the cognitive load of calculating time remaining. • Include a small 'Bestseller' or 'Customer Favorite' badge on the featured dress image to leverage social proof and guide decision-making for hesitant shoppers.

This email aims to emotionally connect with eco-conscious women by aligning the brand with ocean conservation and female empowerment, while driving traffic to a curated collection that reflects those values. It positions TWOTHIRDS as a purpose-driven fashion brand that blends sustainability with aesthetic storytelling.

The email masterfully ties product storytelling to a larger mission, empowering women and protecting the ocean, creating emotional resonance that goes beyond transactional marketing and invites the audience to join a movement rather than just buy clothes.

By featuring real women in serene, natural settings with minimal branding, the campaign builds authenticity and aspirational lifestyle appeal, making the audience feel like they’re discovering a community, not just a product line.

Add a subtle countdown timer or limited-edition tag near the CTA to create urgency, especially since the collection is tied to a cause, this could motivate faster engagement from mission-driven shoppers. • Include a short customer testimonial or quote from a woman involved in ocean conservation beneath the hero image to strengthen social proof and deepen the emotional connection to the campaign’s purpose.

This email aims to drive pre-orders for TWOTHIRDS’ new ocean-inspired fall collection by highlighting the artistic, eco-conscious design of each piece while reinforcing the brand’s sustainability mission and European craftsmanship. It seeks to convert interest into action through a limited-time discount and emotional storytelling.

The email masterfully ties product design to environmental storytelling, inviting customers to see themselves in the ocean’s reflection, turning a clothing collection into a personal, meaningful experience rather than just a transaction.

By featuring both lifestyle imagery and close-up fabric textures, the campaign visually communicates quality and artistry while subtly reinforcing the brand’s eco-values through natural color palettes and organic patterns that echo oceanic movement.

Add a countdown timer near the 'SHOP 20% OFF' CTA to create urgency around the discount, since the offer is time-sensitive and would benefit from psychological scarcity to boost conversion. • Include a short customer testimonial or influencer quote near the product grid to build social proof, especially since the collection is pre-order, real-user validation could reduce perceived risk and increase confidence in purchasing.

This email aims to introduce and promote TWOTHIRDS’ new 'Urban Ocean' collection by connecting its coastal-inspired aesthetic with urban wearability, while reinforcing the brand’s eco-conscious values to attract style- and sustainability-minded shoppers.

The email masterfully blends aspirational lifestyle imagery with tangible sustainability credentials, making eco-fashion feel both desirable and trustworthy without sacrificing visual storytelling or emotional resonance.

By anchoring the collection in a strong narrative, 'New styles that rise from the sea to walk the streets', the brand transforms product promotion into a cultural moment, inviting customers to embody a coastal-urban identity.

Add a subtle countdown timer or limited-edition tag near the CTA to create urgency, since the current design lacks any time-sensitive incentive to drive immediate clicks or conversions. • Include a mini 'Shop the Look' feature beneath each product image to guide users from inspiration to purchase, reducing friction and increasing the likelihood of cross-category browsing.

To re-engage customers who have shown interest in corduroy by showcasing a new sustainable collection across multiple garment types, encouraging immediate purchase through a clear, benefit-driven message and visual appeal.

The email opens with a warm, personalized tone that speaks directly to existing corduroy lovers, making the audience feel seen and understood while immediately signaling relevance and exclusivity.

By featuring a clean 3x3 product grid beneath the hero copy, the campaign visually reinforces variety without overwhelming the reader, subtly guiding them toward browsing multiple options with minimal friction.

Add a subtle countdown timer or limited-edition badge near the CTA to create urgency, especially since the collection is new and sustainability-focused shoppers often respond to scarcity cues. • Include a micro-testimonial or customer quote beneath the product grid to reinforce social proof, as the current layout lacks peer validation despite strong product visuals and ethical messaging.

To drive pre-orders for TWOTHIRDS’ new Fall Winter Collection by highlighting the seasonal transition and offering a 20% discount as an incentive. The email also reinforces the brand’s eco-conscious values to align with environmentally aware shoppers.

The email opens with a strong seasonal emotional hook, 'Adiós Summer, Hello Fall Winter', which instantly resonates with customers feeling the shift in weather and mood, making the collection feel timely and relevant.

By pairing the pre-order incentive with a clear value proposition, 'minimises overproduction', the brand turns a sales tactic into a sustainability statement, appealing to conscious consumers who prioritize ethical fashion choices.

Add a subtle countdown timer near the CTA to create urgency around the 20% pre-order discount, encouraging immediate action instead of letting the offer feel open-ended. • Include a small product grid or carousel of 2–3 hero items from the new collection beneath the offer section to visually entice shoppers and reduce the cognitive load of imagining what’s available.