Proven Hanx Health & Wellness email designs you can use
1. 💸 Psst: £250 Amazon Voucher Up For Grabs! 👀
Objective
This email aims to drive survey participation by highlighting a relatable pain point for women in healthcare and incentivizing engagement with a high-value £250 Amazon voucher giveaway. It positions Hanx as a brand that listens and acts on women’s health needs.
Why this works
The email opens with a bold, emotionally resonant statistic that immediately validates the reader’s experience, creating instant trust and making the survey feel like a meaningful act of advocacy rather than just data collection.
How to implement
By tying the £250 Amazon voucher to participation in a women’s health report, the campaign transforms a standard survey into a mission-driven opportunity, making the incentive feel earned and aligned with the brand’s purpose rather than transactional.
Pro Tip
Add a subtle countdown timer or urgency indicator near the CTA to boost conversion, since the voucher incentive is time-sensitive in nature, even if not explicitly stated, implying scarcity increases perceived value and action. • Include a short testimonial or quote from a past survey participant near the CTA to build social proof, reassuring readers that their input has already led to real change, which strengthens the 'we hear you' promise with evidence.
2. We're giving you £15 off Cindy 💖
Objective
This email aims to drive immediate sales of the Cindy suction toy by offering a time-sensitive £15 discount, positioning it as an Easter gift while leveraging urgency and social proof through its best-selling status.
Why this works
The email opens with playful curiosity, teasing an Easter egg before pivoting to the product, to instantly hook the reader and create emotional momentum before revealing the offer.
How to implement
Positioning the product as a 'best-selling, toe-curling suction toy' and 'top gifting pick' combines social proof with sensual appeal, making the offer feel both popular and personally relevant to the recipient.
Pro Tip
Add a visual of the Cindy toy in the hero section to reduce cognitive load, readers shouldn’t have to imagine the product when a compelling image could instantly convey its appeal and justify the discount. • Reposition the T&Cs closer to the CTA button or use a collapsible ‘See Details’ link to prevent important restrictions from being overlooked while preserving the email’s clean, persuasive flow.
3. All I Want For Christmas Is ... 🎅
Objective
This email aims to drive holiday gift purchases by positioning Hanx products as indulgent, self-gift-worthy treats for a playful, intimate Christmas experience, encouraging immediate action with urgency around shipping deadlines.
Why this works
The email brilliantly reframes self-gifting as a cheeky, empowering holiday ritual, using playful language like 'not so silent night' to make intimacy feel festive, fun, and socially acceptable, which builds emotional resonance with the audience.
How to implement
By highlighting a specific, time-sensitive discount on a high-value pack and pairing it with a visual of the product in hand, the campaign creates instant perceived value and tactile desire, making the offer feel urgent and personally relevant.
Pro Tip
Add a testimonial or social proof near the hero section to reinforce trust, customers are more likely to buy intimate products if they see others have enjoyed them, especially during gift-giving season. • Reposition the 'SHOP NOW' button under the stocking stuffer section to match the visual hierarchy; currently, it’s visually disconnected from the product image, reducing its effectiveness as a conversion trigger.
4. Black Friday Came Early... (Oops) 👀
Objective
This email aims to drive early Black Friday sales by offering a 30% discount on sexual wellness products and supplements, encouraging immediate purchase through urgency and product-specific value propositions.
Why this works
The campaign brilliantly merges urgency with empowerment by announcing Black Friday savings early, making customers feel they’re getting exclusive access rather than just reacting to a sale.
How to implement
Each product is framed with a benefit-driven headline and emotional hook, like ‘Climax beyond measure’ or ‘Soothe dryness during solo or partnered play’, which turns functional items into intimate, desirable experiences.
Pro Tip
Add a countdown timer beneath the offer section to reinforce urgency and prevent procrastination, since the sale ends on 01/12/25 and the current design lacks real-time pressure. • Reposition the 'Save now' CTA buttons to be more visually dominant, perhaps with a contrasting color or slight animation, to reduce friction and guide the eye toward conversion more effectively.
5. Your Top Secret Discount Code Awaits!
Objective
The email aims to convert hesitant or curious subscribers by offering a time-sensitive, exclusive discount while reinforcing brand credibility through social proof and playful, confident messaging. It seeks to drive immediate purchases by creating urgency and reducing perceived risk.
Why this works
The email brilliantly uses cinematic nostalgia with Audrey Hepburn’s iconic image to position the brand as stylish, mysterious, and culturally savvy, instantly elevating perceived value without relying on hard sales tactics.
How to implement
By framing the discount as a 'top secret code' with a 24-hour window, the campaign taps into FOMO and exclusivity psychology, making the offer feel like a VIP perk rather than a generic promotion, which boosts conversion urgency.
Pro Tip
The CTA 'SHOP NOW' is repeated under each product but lacks visual hierarchy, consider making the primary CTA button larger or more prominent above the product grid to guide users toward the most important action first. • The discount code 'HIAGAIN' is visually bold but not explained, adding a micro-copy line like 'Copy this code or tap to auto-apply at checkout' would reduce friction and increase redemption rates.
6. All I Want For Christmas Is ... 🎅
Objective
This email aims to drive holiday gift purchases by re-promoting a bestselling, limited-edition gift set now back in stock, while also encouraging impulse buys through a complementary stocking stuffer product. It leverages festive urgency and playful messaging to convert subscribers into buyers before shipping deadlines.
Why this works
The email brilliantly ties product availability to holiday gifting urgency by announcing a bestselling set is back in stock just in time for Christmas, making the offer feel exclusive and time-sensitive without relying on generic sales language.
How to implement
By framing the gift set as a ‘naughty night of fun’ and suggesting it’s for ‘yourself (or someone sexy),’ the brand injects personality and emotional resonance, transforming a product pitch into a cheeky, relatable holiday fantasy that boosts engagement.
Pro Tip
Add a visual countdown timer or bold ‘LAST CHANCE’ banner near the shipping deadlines to amplify urgency, since the current black bar with white text is easily overlooked and doesn’t convey scarcity as effectively as dynamic elements would. • Include a short customer testimonial or social proof near the gift set image to validate the ‘bestselling’ claim, this would strengthen trust and reduce hesitation for new customers unfamiliar with the product’s popularity.
7. Libido Lift is BACK IN STOCK! 🍑📈
Objective
This email aims to re-engage customers who missed out on the previously sold-out Libido Lift supplement by announcing its restock and highlighting its improved formula, while also introducing two new gynae-designed supplements to expand the product ecosystem and drive immediate purchases.
Why this works
The email brilliantly leverages FOMO by reminding subscribers they missed out on a sold-out product, then immediately reassures them with a restock announcement, turning regret into urgency and reactivating dormant interest with emotional precision.
How to implement
By framing the product as 'back to help raise temperatures this summer,' the campaign ties the supplement to seasonal desire and lifestyle, making it feel timely and culturally relevant rather than just another health product, which boosts relatability and purchase intent.
Pro Tip
Add a subtle countdown timer near the 'SHOP NOW' CTA in the hero section to amplify urgency, especially since the product was previously sold out, this would visually reinforce scarcity and encourage faster decision-making. • Include a short testimonial or user quote in the 'Libido Lift Lowdown' section to build social proof around the 'new and improved texture' and 'peach flavour' claims, making the benefits feel more tangible and trustworthy.
8. Last Call! Don’t Miss Out – The Clock’s Ticking on Free Shipping
Objective
This email aims to create urgency around a limited-time free shipping offer to drive last-minute post-Christmas purchases before the promotion expires at midnight. It leverages a friendly, conversational tone to nudge customers into action while reinforcing brand warmth and approachability.
Why this works
The email brilliantly uses a personal, conversational voice, signing off as 'Olivia from Customer Service', to humanize the brand and build trust, making the urgency feel like a friendly nudge rather than a salesy push.
How to implement
By anchoring the offer to a specific cultural moment, Boxing Day, the campaign taps into post-holiday shopping psychology, positioning the free shipping as a timely reward rather than just a discount, which increases emotional resonance.
Pro Tip
Add a visual countdown timer or bold deadline banner near the CTA to reinforce urgency visually, since the current text-only deadline may not grab attention quickly enough in crowded inboxes. • Include a small product grid or 'Top Picks for Boxing Day' section to reduce decision fatigue, customers are more likely to convert if they’re shown what to buy, not just told to buy something.
9. Last Chance for Pre-Easter Delivery 🐰
Objective
This email aims to create urgency for Easter delivery by reminding recipients they must order by 12PM today to receive their favorite Hanx products before the holiday weekend, while also promoting a limited-time discount on Cindy products.
Why this works
The email brilliantly leverages time-sensitive urgency by tying the deadline to a cultural event, Easter, making the 12PM cutoff feel personal and emotionally relevant rather than just transactional.
How to implement
By personalizing the message with the founders’ names and a warm, conversational tone, the brand builds trust and intimacy, turning a promotional email into a friendly reminder from people who genuinely care about your holiday plans.
Pro Tip
Add a visual countdown timer or bold red deadline banner near the top to reinforce urgency more viscerally, the current text-only 12PM cutoff lacks visual weight and may be overlooked in a busy inbox. • Include a small hero image or product thumbnail of a best-selling Easter item (like a Hanx gift box or Cindy product) to anchor the message visually and help recipients immediately associate the urgency with a tangible, desirable product.
10. LAST CHANCE FOR DATE NIGHT DELIVERY 💦
Objective
This email aims to create urgency for Valentine’s Day shoppers by promoting last-minute delivery of intimate products, while incentivizing purchases with time-sensitive discounts and a free lubricant offer to drive conversions before the deadline.
Why this works
The email brilliantly leverages cultural relevance by tying product benefits to Valentine’s Day intimacy, making the offer feel timely and emotionally resonant rather than purely transactional, which increases the likelihood of impulse buys.
How to implement
By name-dropping a celebrity biohacker and referencing a trusted publication like Woo, the brand builds instant credibility and curiosity, turning a simple discount into a socially validated, must-have experience for the target audience.
Pro Tip
Add a visual countdown timer near the CTA to reinforce urgency, since the offer ends at 11:59pm, this would create real-time pressure and reduce the chance of procrastination. • Include a small product image or icon next to each promoted item (Cindy, Lubricant, Condoms) to improve visual scanning and help users instantly recognize what’s being offered without reading every line.