2026-02-28 · 10 min read

St. Patrick’s Day emails worth copying from Media brands

Media / St. Patrick's Day
Hawaii Business Magazine
Face
Taste of Home - US
TIME
Nice News
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Most St. Patrick’s Day Media emails get ignored. The ones that win tie the holiday to timely content, curated watchlists, themed playlists, limited-time subscription deals, and “what to read/watch now” angles. Browse 100 real campaigns to see the subject lines, story hierarchy, and CTA choices that turn seasonal hype into clicks and sign-ups.

1. Hawaii Business Magazine: Today's Hawai‘i News P.M. 2/24 - HMSA Proposal: Hawaiʻi Health Care Could See Radical Transformation

1. Hawaii Business Magazine: Today's Hawai‘i News P.M. 2/24 - HMSA Proposal: Hawaiʻi Health Care Could See Radical Transformation
1. Hawaii Business Magazine: Today's Hawai‘i News P.M. 2/24 - HMSA Proposal: Hawaiʻi Health Care Could See Radical Transformation
Subject: Today's Hawai‘i News P.M. 2/24 - HMSA Proposal: Hawaiʻi Health Care Could See Radical Transformation
Objective

To inform subscribers of Hawai‘i’s most pressing business, policy, and community developments while reinforcing the magazine’s role as a trusted local news source. The email also promotes engagement through event registrations and magazine subscriptions.

Why this works

The email strategically leads with a high-impact policy story about HMSA’s radical health care proposal, immediately capturing attention by highlighting how it could affect 760,000 residents, a powerful emotional and civic hook that aligns with the audience’s daily concerns.

How to implement

By integrating event promotions like 'Best Places to Work' and 'Hawaii Leadership Academy' directly into the news flow, the campaign subtly transforms readers into participants, turning passive consumption into active engagement without disrupting the editorial tone.

Pro Tip

The primary CTA 'Read More >>' is visually underwhelming and lacks urgency; replacing it with action-oriented micro-copy like 'See How This Affects You' or 'Register Before Spots Fill' would better align with the campaign’s goal of driving engagement. • The email lacks a clear visual hierarchy for sponsored content, blending ads like 'Best Places to Work' with editorial stories risks diluting trust; adding subtle visual separators or labels like 'Sponsored Feature' would preserve editorial integrity while honoring advertisers.

Colors:
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2. Face: 🟥⬛️ Films to help you forget Katy Perry was shot into space

2. Face: 🟥⬛️ Films to help you forget Katy Perry was shot into space
2. Face: 🟥⬛️ Films to help you forget Katy Perry was shot into space
Subject: 🟥⬛️ Films to help you forget Katy Perry was shot into space
Objective

This email aims to distract readers from pop culture absurdity, specifically Katy Perry’s space stunt, by offering a curated list of five thoughtfully selected films that provide emotional resonance, cultural depth, or absurdist relief. It positions THE FACE as a refuge for intelligent, mood-lifting cinema in chaotic times.

Why this works

The email brilliantly uses cultural absurdity as a hook, framing Katy Perry’s space stunt as a collective trauma, then immediately offers curated cinema as emotional first aid, making film recommendations feel like therapy rather than entertainment.

How to implement

Each film is introduced with a vivid, personality-driven blurb that doesn’t just summarize the plot but reveals why it matters emotionally or culturally, turning passive viewing into an intentional, mood-shifting experience that readers can’t wait to try.

Pro Tip

Add a visual progress indicator or 'Watchlist' toggle next to each film so readers can mark what they’ve seen or want to watch, this increases engagement and turns passive scrolling into active curation, reinforcing the email’s therapeutic framing. • Include a 10-second audio snippet or mood tag (e.g., 'melancholic', 'surreal', 'rebellious') under each film title to help readers quickly self-select based on emotional need, this enhances personalization without adding clutter.

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3. Taste of Home - US: 17 Slow-Cooker St. Patrick's Day Recipes

3. Taste of Home - US: 17 Slow-Cooker St. Patrick's Day Recipes
3. Taste of Home - US: 17 Slow-Cooker St. Patrick's Day Recipes
Subject: 17 Slow-Cooker St. Patrick's Day Recipes
Objective

This email aims to engage subscribers with festive, easy-to-make St. Patrick’s Day recipes while subtly promoting Taste of Home’s subscription service through a top banner. It also drives traffic to curated content across food, beverages, and seasonal party guides.

Why this works

The email brilliantly leverages seasonal urgency by anchoring content to a specific date, March 17th, making recipes feel timely and relevant, which boosts immediate engagement and click-through potential.

How to implement

Each recipe block is visually distinct and paired with a clear, action-oriented CTA, creating a seamless browsing experience that reduces friction and encourages exploration without overwhelming the reader.

Pro Tip

The top subscription banner competes visually with the main recipe content; repositioning it below the hero or using a softer color contrast would reduce distraction and prioritize the email’s core culinary value. • The ‘Party Guides’ section uses generic icons and lacks visual hierarchy, adding thumbnail images or bold headers for each guide would increase scanability and encourage deeper engagement with secondary content.

Colors:
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#333333
#FF6B6B

4. TIME: How we chose the 2025 TIME100

4. TIME: How we chose the 2025 TIME100
4. TIME: How we chose the 2025 TIME100
Subject: How we chose the 2025 TIME100
Objective

This email aims to engage readers by offering an exclusive behind-the-scenes look at how TIME selected the 2025 TIME100 honorees, reinforcing the brand’s editorial authority while encouraging further interaction through story clicks and newsletter sign-ups.

Why this works

The email leverages editorial transparency by revealing the journalistic process behind the TIME100 selection, which builds trust and positions TIME as a thoughtful curator rather than just a publisher of lists.

How to implement

By spotlighting high-profile interviews with figures like Snoop Dogg and Demis Hassabis, the email taps into cultural relevance and star power to draw in readers who might not typically engage with long-form editorial content.

Pro Tip

Add a secondary CTA below the main story link, such as 'See the Full 2025 TIME100 List', to reduce friction for readers who want immediate access to the full roster without scrolling or clicking through. • Integrate a subtle visual cue or icon next to the 'READ THE STORY »' button to indicate it leads to a long-form article, helping users set expectations and increasing click-through confidence.

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5. Nice News : The way out of guilt and shame

5. Nice News : The way out of guilt and shame
5. Nice News : The way out of guilt and shame
Subject: The way out of guilt and shame
Objective

This email aims to help readers navigate feelings of guilt and shame through expert-backed psychological insights and practical self-forgiveness strategies, while subtly promoting a sponsored product that aligns with emotional well-being and daily comfort.

Why this works

The email opens with a relatable, emotionally resonant question about lower back pain, then pivots to shame and guilt, using physical discomfort as a metaphor for emotional burden, which creates instant psychological alignment with the reader’s inner struggles.

How to implement

Instead of pushing a hard sell, the campaign embeds the sponsored product, a comfortable shoe, within a narrative of daily transitions and emotional ease, making the purchase feel like a natural extension of self-care rather than a commercial interruption.

Pro Tip

The CTA 'How to Forgive Yourself' is buried beneath a long article excerpt; move it higher or duplicate it near the top of the featured story to capture attention before readers scroll past the emotional hook. • The sponsored shoe section lacks urgency or social proof, add a subtle line like 'Worn by 10,000+ professionals for comfort during emotional transitions' or include a mini-testimonial to strengthen perceived value and relevance.

Colors:
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#FFD700

6. Bloomberg: The cost of borrowing from the future

6. Bloomberg: The cost of borrowing from the future
6. Bloomberg: The cost of borrowing from the future
Subject: The cost of borrowing from the future
Objective

This email aims to engage readers with Bloomberg Businessweek’s September cover story on U.S. fiscal policy under Treasury Secretary Scott Bessent, while also promoting broader newsletter subscriptions and brand loyalty through curated, high-impact business and cultural content.

Why this works

The email masterfully frames fiscal policy as an intergenerational moral dilemma, using emotional imagery and rhetorical questions to transform dry economic data into a human-centered narrative that resonates with both policy wonks and everyday readers.

How to implement

By embedding the cover story within a broader editorial ecosystem, including cultural sidebars, real estate innovations, and subscriber perks, the campaign reinforces Bloomberg’s authority while subtly nudging readers toward deeper engagement beyond the single article.

Pro Tip

The primary CTA 'click here to sign up' is buried mid-email and lacks visual prominence; relocating it above the fold with a contrasting button design would better capture attention and align with the campaign’s subscription goal. • The email lacks a clear visual hierarchy between the cover story and secondary content; using bold dividers, iconography, or color-coded section headers would help readers quickly identify priority content and improve scannability.

Colors:
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7. Los Angeles Magazine: The Daily Brief: Former NBA Star Arenas Federally Indicted, Trump Eyes Diddy Pardon, and more.

7. Los Angeles Magazine: The Daily Brief: Former NBA Star Arenas Federally Indicted, Trump Eyes Diddy Pardon, and more.
7. Los Angeles Magazine: The Daily Brief: Former NBA Star Arenas Federally Indicted, Trump Eyes Diddy Pardon, and more.
Subject: The Daily Brief: Former NBA Star Arenas Federally Indicted, Trump Eyes Diddy Pardon, and more.
Objective

This email aims to deliver a concise, engaging daily news digest to subscribers while subtly promoting magazine subscriptions and related content. It balances breaking headlines with local flavor to reinforce brand authority and encourage ongoing reader engagement.

Why this works

The email opens with a personalized weather update that grounds the reader in local context, making the daily brief feel timely and relevant to Los Angeles residents rather than just a generic news roundup.

How to implement

Strategically placing a high-impact visual of Gilbert Arenas alongside his headline creates immediate emotional pull, leveraging celebrity and scandal to drive clicks while maintaining journalistic credibility through clean, factual subheadings.

Pro Tip

The primary CTA 'Read More' is visually underwhelming and buried beneath the headline; repositioning it as a bold, contrasting button directly under each story preview would significantly improve click-through rates. • The subscription offer appears twice but lacks urgency or exclusivity; adding a time-sensitive benefit like 'First 100 subscribers get a free LA Mag tote bag' would convert passive readers into paying members more effectively.

Colors:
#008080
#6A4C93
#FF6B6B

8. HTSI Financial Times : alejandrina, here are some midweek recommendations for you

8. HTSI Financial Times : alejandrina, here are some midweek recommendations for you
8. HTSI Financial Times : alejandrina, here are some midweek recommendations for you
Subject: alejandrina, here are some midweek recommendations for you
Objective

This email aims to re-engage the subscriber with curated long-form journalism and lifestyle content tailored to midweek reading habits, while subtly promoting a paid subscription trial to deepen user commitment to the FT’s premium offering.

Why this works

The email opens with a personalized, conversational subject line and greeting that immediately creates a sense of individual attention, making the reader feel like the content was handpicked just for them rather than blasted to a mass list.

How to implement

By blending hard news with lifestyle content like food, drink, and video recommendations, the email broadens its appeal beyond traditional finance readers, positioning the FT as a versatile daily companion for both professional insight and personal curiosity.

Pro Tip

Add a visual progress indicator or countdown timer near the trial CTA to create urgency and reinforce the limited-time nature of the £1 offer, which could increase conversion by leveraging scarcity psychology. • Include a short testimonial or subscriber quote near the trial CTA to build social proof, e.g., 'Join 500,000+ readers who trust the FT for their daily insight', to reduce perceived risk and boost credibility.

Colors:
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#333333
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9. Eventbrite: Just added! ☘️ FREE SHOW: St. Patrick's Day with Meshach Jackson ☘️ from Almost Famous Wine Company 📅

9. Eventbrite: Just added! ☘️ FREE SHOW: St. Patrick's Day with Meshach Jackson ☘️ from Almost Famous Wine Company 📅
9. Eventbrite: Just added! ☘️ FREE SHOW: St. Patrick's Day with Meshach Jackson ☘️ from Almost Famous Wine Company 📅
Subject: Just added! ☘️ FREE SHOW: St. Patrick's Day with Meshach Jackson ☘️ from Almost Famous Wine Company 📅
Objective

This email aims to drive immediate ticket sign-ups for a newly added St. Patrick’s Day live music event by highlighting its free admission, exclusive drink offers, and the appeal of the featured artist to engage fans and local attendees.

Why this works

The email leverages urgency and exclusivity by labeling the event as 'Just added!' while pairing it with a festive holiday theme to tap into seasonal excitement and FOMO among local music lovers.

How to implement

By prominently featuring the artist’s photo alongside the venue’s branding, the email builds instant credibility and emotional connection, making the event feel personal and worth attending even without a ticket cost.

Pro Tip

Add a countdown timer near the CTA to create urgency around ticket availability, especially since the event is free and may attract last-minute sign-ups without a perceived cost barrier. • Include a short testimonial or social proof from a past attendee of Meshach Jackson or Almost Famous Wine Company to build trust and reinforce the quality of the experience beyond just the free ticket.

Colors:
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10. The Guardian: Morgan McSweeney feels the heat | First Edition from the Guardian

10. The Guardian: Morgan McSweeney feels the heat | First Edition from the Guardian
10. The Guardian: Morgan McSweeney feels the heat | First Edition from the Guardian
Subject: Morgan McSweeney feels the heat | First Edition from the Guardian
Objective

This email aims to inform subscribers about breaking political developments involving Morgan McSweeney and Labour’s internal dynamics, while also driving digital subscriptions through a time-sensitive promotional offer at the bottom.

Why this works

The email masterfully balances breaking news with narrative depth, using a clear headline and sub-headings to guide readers through complex political backstory without overwhelming them, a model for explanatory journalism in digestible formats.

How to implement

By embedding a compelling subscription CTA only after delivering substantial value, including analysis, context, and multimedia elements, the campaign builds trust before asking for commitment, making the conversion feel like a natural next step rather than a sales pitch.

Pro Tip

The subscription CTA at the bottom is visually strong but buried after multiple long sections; consider adding a sticky or mid-funnel CTA button after the 'In depth' section to capture readers while they’re most engaged with the content. • The 'Five big stories' section uses numbered bullets but lacks visual hierarchy or icons to distinguish topics, adding small category tags (e.g., 'UK News', 'Science') would improve scannability and help readers prioritize what to read next.

Colors:
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