The complete 1906 Medicine email collection
1. Acts of service? Gift giving? 🌹
Objective
This email aims to position 1906’s Love Drops as the ideal gift for expressing love in all its forms, whether through acts of service, quality time, or physical touch, by aligning the product with emotional connection and personalization.
Why this works
The email brilliantly maps the product to the five love languages, transforming a functional item into an emotionally resonant gift that speaks to deep human needs rather than just consumption.
How to implement
By using evocative imagery paired with concise, benefit-driven copy for each love language, the campaign creates instant relatability and helps recipients visualize how the product fits into their own relationships.
Pro Tip
Add a countdown timer near the CTA to create urgency around gifting, especially if tied to a holiday or event, which would increase conversion likelihood without altering the core message. • Include a customer testimonial or social proof snippet under one of the love language sections, especially 'Acts of Service' or 'Physical Touch', to reinforce credibility and reduce perceived risk for new buyers.
2. Stressed? Chill is FREE (for now)
Objective
This email aims to convert stressed customers into subscribers by offering a high-value incentive: 40% off the first month plus a free Chill Tin, positioning the product as a fast-acting, no-commitment solution for immediate relief.
Why this works
The email brilliantly reframes subscription anxiety by calling it 'for people who hate subscriptions,' then immediately reassures with flexible terms, pause, skip, or cancel anytime, making commitment feel risk-free and empowering.
How to implement
By bundling a tangible free gift (Chill Tin) with a percentage discount, the campaign creates perceived over-delivery, turning a simple promo into a memorable unboxing experience that builds brand affinity beyond the first purchase.
Pro Tip
Add a countdown timer near the CTA to create urgency around the 'FREE Chill Tin' offer, since the subject line implies limited availability and the email currently lacks temporal pressure to drive immediate action. • Reposition the 'CHILL OUT FOR FREE' section higher in the email or visually link it to the hero CTA, since the free gift is a major conversion driver but currently appears below the subscription details, potentially diluting its impact.
3. You can travel and stay sober
Objective
The email aims to encourage users to embrace sober living during Dry January while still enjoying ski season by promoting 1906’s 'Off Duty' product as a convenient, fast-acting alternative to alcohol. It positions the brand as a lifestyle enabler for active, mindful consumers.
Why this works
The email brilliantly reframes sobriety not as sacrifice but as empowerment, tying Dry January to the thrill of skiing, making the product feel like a liberating tool rather than a compromise, which resonates deeply with adventure-seeking audiences.
How to implement
By showcasing the product in a real-world, high-energy context, on a ski lift, the campaign visually reinforces portability and lifestyle integration, subtly communicating that 'Off Duty' belongs wherever fun happens, even in extreme environments like snowy mountains.
Pro Tip
Add a subtle countdown timer or urgency cue near the CTA to nudge immediate action, since the campaign targets time-sensitive behavior (Dry January) and could benefit from psychological scarcity to boost conversion. • Include a micro-testimonial or user quote near the product description, e.g., 'I skied all day and still felt sharp', to build social proof and reduce perceived risk for first-time buyers unfamiliar with microdosing.
4. get a FREE Chill tin on orders $200+
Objective
This email aims to drive higher order values by incentivizing customers to spend $200 or more with a free 'Chill' tin, while also promoting the full lineup of 1906 products through a bundled discount and emotional benefit messaging.
Why this works
The email brilliantly ties a high-ticket incentive, a free 'Chill' tin, to a clear spending threshold, making the reward feel exclusive and worth chasing while subtly encouraging customers to explore the full product range to hit the target.
How to implement
By positioning the 'Chill' product as a solution for stress relief without compromising focus, the copy speaks directly to modern consumers’ desire for functional wellness, turning a promotional offer into an emotionally resonant lifestyle upgrade.
Pro Tip
Add a countdown timer or 'X left at this price' indicator near the 'SAVE $40' CTA to create urgency and reduce hesitation around the bundle purchase. • Include a short testimonial or user quote under the 'Chill' product description to reinforce social proof and validate the claim that it helps reduce stress without dulling focus.
5. V-Day under $50 💘
Objective
This email aims to drive Valentine’s Day sales by positioning 1906’s LOVE Drops as an affordable, emotionally resonant gift that fosters intimacy without financial strain, while also promoting a secondary offer to increase average order value.
Why this works
The email brilliantly reframes Valentine’s Day gifting by acknowledging post-holiday financial fatigue, then positions the product as a thoughtful, budget-conscious solution that delivers emotional value far beyond its price point.
How to implement
By pairing the primary product with a time-sensitive cross-sell offer, free BOOST on $200+ orders, the campaign leverages urgency and perceived generosity to incentivize larger purchases without diluting the romantic message.
Pro Tip
Add a micro-countdown timer near the 'ENDS FEBRUARY 28TH' offer to heighten urgency and reduce decision latency, especially since the deadline is distant and may not feel pressing to recipients. • Include a short testimonial or user quote near the LOVE Drops section to build social proof, since intimacy products rely heavily on trust, a real customer voice could significantly boost conversion confidence.
6. Starts with a feeling, we handle the rest
Objective
This email aims to convert new subscribers by offering a 20% discount on their first order while guiding them to choose products based on desired emotional outcomes, positioning 1906 as a lifestyle brand that tailors wellness to how you want to feel.
Why this works
The email brilliantly flips the script from product features to emotional outcomes, inviting users to shop by how they want to feel, making the experience personal, intuitive, and emotionally resonant rather than transactional.
How to implement
Each product is framed as a mood solution with vivid, benefit-driven language like 'Calm without the couch lock' or 'Clean energy without jitters,' which transforms functional benefits into relatable, lifestyle-aligned promises that drive desire.
Pro Tip
Add a subtle countdown timer near the CTA to create urgency around the 20% discount, since the offer lacks time sensitivity and may reduce immediate action from hesitant subscribers. • Include a short testimonial or social proof snippet under the hero section to build trust, new visitors may need reassurance that others have successfully used these drops to achieve the promised emotional states.
7. Fast-acting pain relief is back in stock.
Objective
This email aims to drive immediate sales of 1906’s fast-acting pain relief edibles by highlighting their unique formulation and around-the-clock coverage, while creating urgency through the 'back in stock' messaging.
Why this works
The email brilliantly frames pain relief as a lifestyle enabler, not just a medical solution, by linking discomfort to disrupted sleep and daily moments, making the product feel essential, not optional.
How to implement
Using the visual metaphor of two complementary edibles, one red for AM, one dark for PM, creates an intuitive, memorable narrative that simplifies the product’s value proposition without needing complex explanations.
Pro Tip
Add a subtle countdown timer or 'Limited Stock' badge near the CTA to reinforce urgency and reduce hesitation, especially since the subject line already implies scarcity. • Include a short testimonial or satisfaction guarantee near the product grid to reduce perceived risk, especially important for a consumable health product where trust is critical.
8. LAST CHANCE: 40% off + free Chill tin
Objective
This email aims to drive first-time subscriptions by offering a limited-time 40% discount plus a free Chill tin, creating urgency with 'LAST CHANCE' messaging to convert hesitant customers before the promotion ends.
Why this works
The email brilliantly combines a steep discount with a high-perceived-value freebie to overcome initial purchase hesitation, making the offer feel like a no-brainer for new customers exploring the brand.
How to implement
Using bold, repetitive 'LAST CHANCE' banners and a 'ENDS SOON' badge creates psychological urgency without being aggressive, nudging subscribers to act before they miss out on a tangible, desirable bonus.
Pro Tip
Add a countdown timer near the CTA to reinforce urgency visually and emotionally, making the 'ENDS SOON' message more dynamic and compelling for time-sensitive shoppers. • Include a short testimonial or social proof near the offer section, such as 'Join 10,000+ customers who chose Chill Drops', to reduce perceived risk and boost conversion confidence.
9. LIMITED: Any Tin for $24
Objective
This email aims to drive first-time subscriptions by offering a time-sensitive 40% discount, leveraging Valentine’s Day sentiment to encourage immediate purchase of any product tin. It positions the brand as both romantic and accessible through playful, benefit-driven messaging.
Why this works
The email brilliantly ties a promotional discount to an emotional occasion, Valentine’s Day, making the offer feel personal and timely rather than purely transactional, which increases conversion potential through emotional resonance.
How to implement
By visually anchoring the discount to a specific product (Love Drops) and showing the price drop from $40 to $24, the email creates instant perceived value and reduces buyer hesitation through transparent, tangible savings.
Pro Tip
Add a countdown timer near the CTA to reinforce urgency, since the Valentine’s Day tie-in implies a limited window, this would increase FOMO and drive faster conversions without altering the core message. • Include a small testimonial or social proof snippet under the product image (e.g., 'Loved by 10K+ customers') to build trust and reduce friction for first-time buyers who may be unfamiliar with the brand.
10. LAST CHANCE: 40% off
Objective
This email aims to drive immediate subscription sign-ups by emphasizing a time-sensitive 40% discount on the first order, while also highlighting long-term value through recurring savings and cost-per-use breakdowns to reduce perceived risk.
Why this works
The email brilliantly converts urgency into value by pairing a bold 'LAST CHANCE' headline with a clear cost-per-use breakdown, making the discount feel like a smart, long-term investment rather than just a fleeting sale.
How to implement
By visually mapping the math, '40% off = $24 per tin' and 'less than $1.50 per drop', the campaign removes friction for hesitant buyers, turning abstract savings into tangible, everyday affordability that resonates emotionally and logically.
Pro Tip
Add a countdown timer near the 'ENDS SOON' badges to amplify urgency visually and psychologically, encouraging immediate action rather than passive consideration. • Include a short testimonial or social proof near the pricing breakdown to reinforce trust, e.g., 'Join 10,000+ subscribers who save monthly', to reduce hesitation for first-time buyers.