How Native Pet does Prime Day campaigns in email
1. Amazon Prime Day savings are ✨officially✨here!
Objective
This email aims to drive immediate sales during Amazon Prime Day by highlighting exclusive subscriber discounts on Native Pet’s bestselling Omega Oil, while encouraging broader category exploration through a secondary offer of up to 50% off other pup-approved essentials.
Why this works
The email brilliantly leverages FOMO by anchoring the discount to a time-sensitive event, Amazon Prime Day, while adding a subscriber-exclusive bonus to deepen loyalty and incentivize immediate action without sounding pushy.
How to implement
By visually repeating the Omega Oil product in a grid pattern, the design reinforces product recognition and perceived popularity, subtly signaling social proof and making the hero offer feel more urgent and widely embraced by other pet parents.
Pro Tip
Add a countdown timer near the CTA to visually reinforce Prime Day’s urgency, especially since the offer is time-bound and the current design lacks any temporal pressure beyond text. • Include a short testimonial or star rating near the Omega Oil discount to validate the 45% off claim, social proof would strengthen trust and reduce hesitation for first-time buyers considering the subscriber-exclusive code.
2. 🏃RUN! prime day is on 🐾
Objective
This email aims to drive urgency and immediate action by promoting a limited-time Prime Day discount on Native Pet’s flagship product, encouraging subscribers to shop exclusively on Amazon before the offer expires.
Why this works
The email leverages Prime Day’s cultural relevance to create urgency while anchoring the promotion to a single hero product, making the value proposition instantly clear and reducing decision fatigue for the shopper.
How to implement
By repeating the 40% off message in both bold typography and subtle background pattern, the campaign reinforces the discount visually without overwhelming the reader, subtly training the eye to associate the brand with savings.
Pro Tip
Add a countdown timer near the CTA to visually reinforce urgency, especially since the offer expires on 7/17, this would reduce cognitive load and increase conversion by making time scarcity tangible. • Include a short testimonial or customer review snippet near the product image to build social proof, since pet owners often rely on peer validation before purchasing supplements for their animals.
3. Amazon Prime Day kicks off soon!
Objective
This email aims to drive immediate cart preparation and purchase intent ahead of Amazon Prime Day by offering subscribers an exclusive 10% extra discount on top of existing Prime Day savings, positioning Native Pet as a must-shop brand during the event.
Why this works
The email brilliantly leverages urgency and exclusivity by tying the subscriber-only discount directly to Amazon Prime Day, making the offer feel time-sensitive and personally valuable to the recipient.
How to implement
By visually clustering top-selling products with clear labels like 'Allergy' and 'Calm,' the email reduces decision fatigue and guides shoppers toward high-impact solutions without overwhelming them with choices.
Pro Tip
Add a countdown timer above the CTA to visually reinforce urgency, since Prime Day starts tomorrow, this would heighten FOMO and encourage immediate cart preparation. • Include a brief testimonial or social proof near the offer section to validate the 50% savings claim, helping skeptical shoppers trust the value proposition before clicking 'Prepare Your Cart'.
4. prime day is coming...
Objective
To build anticipation for Amazon Prime Day by encouraging subscribers to prepare their carts early and redeem an exclusive 10% discount using a personalized promo code, driving urgency and conversion ahead of the sale.
Why this works
The email leverages FOMO by teasing 'Big savings are coming soon!' while giving subscribers a tangible perk, an extra 10% off with a unique code, which transforms passive readers into active cart-builders before the sale even launches.
How to implement
By featuring multiple product visuals above and below the offer, Native Pet visually reinforces product variety and value without overwhelming the reader, making it easy for pet owners to imagine which supplements fit their dog’s needs during the upcoming sale.
Pro Tip
Add a countdown timer beneath the 'PREP YOUR CART' button to amplify urgency and give subscribers a concrete reason to act now rather than later, reinforcing the 'starts soon' message with real-time pressure. • Include a short testimonial or customer review near the product grid to build social proof around the supplements, helping hesitant buyers overcome decision paralysis by seeing real results from other pet owners.
5. Amazon Prime Day ends TONIGHT!
Objective
This email aims to drive immediate purchases during Amazon Prime Day by highlighting a limited-time 50% discount on Native Pet’s bestselling supplement, while encouraging subscribers to explore additional deals using an exclusive promo code.
Why this works
The email leverages urgency with a Prime Day deadline and pairs it with a bold 50% discount on a top-selling product, making the offer feel exclusive and time-sensitive without overwhelming the reader with too many choices.
How to implement
By featuring a playful, high-quality image of a dog interacting with products, the brand emotionally connects with pet owners while visually reinforcing product usage and brand personality in a single, scroll-stopping moment.
Pro Tip
Add a countdown timer near the top of the email to visually reinforce the 'TONIGHT' urgency and reduce the cognitive load of calculating time left, which could increase impulse conversions. • Reposition the 'SHOP ALL DEALS' CTA closer to the product image and discount copy to reduce friction, currently, users must scroll past a large image and secondary text before seeing the next action step.
6. Amazon Prime Day is here!
Objective
This email aims to drive immediate sales during Amazon Prime Day by promoting exclusive discounts of up to 45% off Native Pet’s bestsellers, encouraging subscribers to redeem a unique promo code and shop directly on Amazon.
Why this works
The email leverages urgency and exclusivity by anchoring the promotion to Amazon Prime Day, creating a time-sensitive reason to act while tapping into a high-intent shopping event already familiar to the audience.
How to implement
By featuring a bold, eye-catching discount badge and repeating the promo code in a bordered box, the email reduces friction and ensures the offer is unmistakable, even for skimmers, boosting conversion likelihood.
Pro Tip
Add a countdown timer near the CTA to visually reinforce the 'limited time' urgency, which could increase conversion by creating psychological pressure to act before the Prime Day window closes. • Include a short testimonial or customer rating near the product grid to build social proof, especially since the email promotes multiple products, this would help reassure new customers unfamiliar with the brand’s efficacy.
7. prime day lightning deals > tummy rubs
Objective
This email aims to drive immediate sales of Native Pet’s Probiotic Powder during Amazon Prime Day by highlighting a time-sensitive 50% discount and positioning the product as a solution for pet digestive health. It leverages urgency and emotional appeal to convert pet owners into buyers within 24 hours.
Why this works
The email brilliantly ties a high-impact discount to a relatable pet problem, poo-poo issues, making the offer feel essential rather than optional, which increases perceived value and urgency for pet parents.
How to implement
By featuring a real dog interacting with the product in a warm, homey setting, the campaign builds trust and emotional connection, subtly suggesting that this isn’t just another supplement but a daily ritual that improves pet well-being.
Pro Tip
Add a countdown timer near the CTA to visually reinforce the 24-hour urgency, which could increase conversion by creating real-time pressure without requiring the reader to mentally calculate the deadline. • Include a short customer testimonial or star rating near the product benefits to validate claims about digestive improvement, which would strengthen social proof and reduce skepticism for first-time buyers.
8. ⚡️ LAST CALL⚡ up to 40% OFF prime day deals
Objective
This email aims to drive urgency-driven sales for Native Pet’s supplements during Amazon Prime Day by highlighting a limited-time discount of up to 40% and encouraging immediate purchase through a clear CTA and exclusive promo code.
Why this works
The email leverages Prime Day’s cultural urgency by framing the discount as a fleeting opportunity, which taps into FOMO and motivates quick decision-making among pet owners who prioritize their pet’s wellness.
How to implement
Using a product-centric hero image with bold, repeating discount text in the background reinforces the value proposition without cluttering the layout, making the offer instantly recognizable even at a glance.
Pro Tip
Add a countdown timer beneath the promo code to visually reinforce urgency and encourage immediate action before the 7/17 deadline, increasing conversion pressure without adding clutter. • Include a short testimonial or star rating near the product image to build social proof and credibility, especially since supplements require trust, this could reduce hesitation and boost click-through rates.
9. ⚡️ PRIME DAY ⚡ early access: granted
Objective
This email aims to drive immediate sales by granting early access to a limited-time Prime Day discount on Native Pet’s Skin+Coat product, exclusively available on Amazon. It leverages urgency and exclusivity to convert pet owners during the high-traffic shopping event.
Why this works
The email brilliantly combines urgency with exclusivity by highlighting a 12-hour-only discount, making subscribers feel privileged while prompting instant action before the window closes.
How to implement
By anchoring the offer to Amazon Prime Day, a trusted, high-intent shopping event, the brand taps into existing consumer momentum, reducing friction and increasing perceived value without needing extra explanation.
Pro Tip
Add a small countdown timer near the CTA to visually reinforce the 12-hour urgency instead of relying solely on static text, which can increase conversion rates through real-time pressure. • Include a customer testimonial or star rating next to the product image to build social proof, especially since the offer is time-sensitive and trust signals can reduce hesitation.
10. 40% OFF ⚡ prime day ⚡ deals are ending soon
Objective
This email aims to drive last-minute Amazon Prime Day sales by creating urgency around a 40% discount on Native Pet’s Omega Oil and other vet-approved products, encouraging immediate purchase before the offer expires.
Why this works
The email leverages time-sensitive urgency with a bold 'LAST DAY' badge and repeated 'up to 40% off' messaging layered into the background, making the discount feel both exclusive and fleeting without overwhelming the main product visual.
How to implement
By anchoring the promotion to Amazon Prime Day and including a unique promo code, Native Pet taps into existing consumer behavior and platform trust, reducing friction for shoppers already browsing Amazon while still driving brand-specific traffic and conversions.
Pro Tip
Add a visible countdown timer or 'Ends in X hours' indicator near the CTA to reinforce urgency visually, since the current 'Last Day' badge is static and may not convey immediacy to all readers scanning quickly. • Include a short testimonial or vet endorsement near the Omega Oil product image to strengthen social proof, currently, the email relies on 'vet-approved' text alone, which lacks emotional or credibility-driven reinforcement for hesitant buyers.