Product Highlight email examples & ideas from OUAI - UK

This email aims to drive immediate purchases by offering a free deluxe hair oil with any order, positioning OUAI as the go-to solution for healthy, shiny hair while creating urgency with a limited-time promotion.

The email brilliantly ties the free gift to a compelling customer benefit, healthy, shiny hair, making the offer feel like a personalized solution rather than just a discount, which increases perceived value and conversion likelihood.

Using a clean, high-contrast visual layout with bold black CTAs against white backgrounds ensures the call-to-action pops, guiding the eye naturally to the next step without visual clutter or distraction from the core message.

Add a countdown timer near the CTA to reinforce urgency, since the offer ends August 21, this visual cue would nudge hesitant shoppers to act before the window closes. • Include a short customer testimonial or star rating beneath the before/after images to build social proof, helping overcome skepticism about the product’s effectiveness beyond just visual claims.

This email aims to drive sales of OUAI’s curl-specific haircare products by celebrating curly hair and positioning the brand as the effortless solution for maintaining healthy, defined curls. It targets curly-haired customers seeking routine-friendly, high-performance products.

The email opens with a bold, culturally resonant headline that instantly connects with curly-haired audiences by flipping a familiar phrase into a celebration of their texture, making the message feel personal and empowering rather than purely promotional.

Each product is presented with a clear benefit-driven headline and a short, lifestyle-focused description that speaks to real routines, like skipping heat or recreating beachy texture, which helps customers visualize the product fitting seamlessly into their daily lives.

Add a subtle countdown timer or limited-time offer badge near the hero section to create urgency, since the current design lacks any time-sensitive incentive that could nudge hesitant shoppers toward immediate action. • Include a short customer testimonial or social proof snippet under the hero image, such as 'Loved by 10K+ curly-haired customers', to build trust and validate the claim that OUAI delivers on its curl-defining promise.

This email aims to drive immediate purchases of OUAI’s Hair Oil by emphasizing its luxurious scent and sensory benefits, while cross-selling the matching Eau de Parfum to deepen customer engagement and increase average order value.

The email masterfully leads with scent as the primary emotional hook, not just a feature, but a full sensory experience that evokes Parisian luxury, making the product feel indulgent and irresistible before any functional benefit is mentioned.

By embedding a glowing customer testimonial directly beneath the hero image, the campaign leverages social proof at the peak of emotional engagement, reinforcing credibility without interrupting the flow or diluting the sensory appeal of the product.

Add a subtle countdown timer or limited-edition badge near the CTA to create urgency around the scent experience, especially since fragrance is often an impulse-driven purchase and scarcity can amplify emotional decision-making. • Include a micro-copy line beneath the testimonial like ‘Join 10,000+ customers who fell in love with the scent’ to strengthen social proof with quantifiable validation, making the emotional appeal more tangible and trustworthy.

This email aims to drive immediate purchases of OUAI’s St. Barts collection by leveraging the allure of luxury travel and exclusive product experiences, while incentivizing conversion with a time-sensitive free gift offer.

The email brilliantly ties product experience to aspirational lifestyle by positioning the St. Barts scent as something best enjoyed from a sailboat, making the purchase feel like a ticket to luxury rather than just a beauty product.

By embedding a playful, sensory tip, ‘Don’t rinse a-OUAI Scalp & Body Scrub St. Barts before a shave’, the brand turns product usage into a memorable ritual, deepening emotional connection and encouraging repeat engagement beyond the initial sale.

Add a countdown timer next to the ‘FREE! Deluxe Body Crème St. Barts’ offer to visually reinforce urgency and increase conversion pressure without altering the tone or layout. • Include a small testimonial or user-generated photo from a real customer enjoying the St. Barts collection on vacation to build social proof and validate the aspirational lifestyle messaging.

This email aims to inspire summer self-expression through OUAI’s hair and body care products, encouraging recipients to embrace adventure and relaxation with curated product solutions that enhance their seasonal lifestyle.

The email brilliantly ties product benefits to aspirational summer moments, like beach waves and seaside relaxation, making each item feel like a necessary companion for living life fully, not just a beauty purchase.

By featuring a real brand voice through a quote from their Director of DTC, OUAI builds authenticity and emotional resonance, transforming a promotional email into a lifestyle invitation that feels personal and trustworthy.

Add a subtle countdown timer or limited-time offer badge near the CTA to create urgency, especially since summer-themed campaigns benefit from seasonal scarcity cues that encourage immediate action. • Include a small testimonial or user-generated photo beneath each product to reinforce social proof, helping hesitant shoppers visualize real results and increasing conversion confidence.

To drive immediate sales of theOUAI Melrose Place fragrance by announcing its restock and highlighting multiple product formats, full size, travel size, and body crème, to encourage cross-category purchases.

The email leverages emotional nostalgia by calling the scent 'the velvet-y rich & rosy fragrance you know & love,' instantly reconnecting with loyal customers who’ve missed it and validating their prior purchase decisions.

By segmenting the product offering into full size, travel size, and body crème, the campaign creates natural upsell pathways while catering to different customer needs, home use, on-the-go freshness, or scent layering, without overwhelming the reader.

Add a subtle countdown timer or limited-quantity indicator beneath the main CTA to amplify urgency, especially since this is a restock announcement that benefits from perceived scarcity. • Include a short testimonial or user-generated photo near the product grid to build social proof around the scent’s popularity, reinforcing why customers should act now rather than wait.

This email aims to entice UK customers to explore and purchase OUAI’s Paris-inspired fragrance and complementary hair care products by evoking a luxurious, sensory experience tied to French elegance and heat protection benefits.

The email brilliantly ties the product to a destination fantasy, Paris, making the fragrance not just a scent but a sensory escape, which elevates emotional appeal and justifies premium pricing through aspirational storytelling.

By embedding heat protection as a bonus benefit within the fragrance’s description, the campaign smartly cross-sells functionality with luxury, appealing to practical buyers while maintaining the brand’s chic, lifestyle-driven tone.

Add a subtle countdown timer or limited-edition badge near the hero section to create urgency around the Paris-themed scent, encouraging immediate clicks rather than passive browsing. • Include a customer testimonial or UGC photo near the product grid to build social proof, especially since the email leans heavily on aesthetic and sensory appeal without real-user validation.

This email aims to drive urgency-driven purchases by offering a free full-size Summer Fridays ShadeDrops SPF 30 with orders over $75, while also promoting a cross-brand giveaway to increase engagement and spending across both OUAI and Summer Fridays platforms.

The email masterfully combines a high-value free gift with a spending threshold to incentivize larger cart values, leveraging scarcity with 'Last chance' language to trigger immediate action without overwhelming the reader.

By featuring the Summer Fridays product prominently in the hero with clean, minimalist photography and bold typography, the email instantly communicates the offer’s premium nature and aligns with the aesthetic expectations of beauty-savvy audiences.

Add a countdown timer or expiration date in the hero section to amplify urgency beyond 'Last chance' text, visual time pressure significantly increases conversion rates for limited-time offers. • Include a small testimonial or social proof near the CTA (e.g., 'Over 10,000 customers claimed this free SPF last week') to reinforce credibility and reduce hesitation around the offer’s legitimacy or value.

This email aims to guide subscribers toward personalized hair care solutions by matching OUAI products to specific styling goals, encouraging immediate product exploration and purchase through targeted recommendations and clear CTAs.

The email brilliantly frames product selection as a personalized journey by leading with 'Your Style, Your OUAI,' making the customer feel seen and understood before even clicking a link, which builds instant emotional resonance.

Each product recommendation is paired with a specific, relatable hair goal, like 'Flawless & Frizz-Free' or 'Enhanced Curls', which transforms generic product listings into targeted solutions that speak directly to the reader’s daily beauty frustrations.

Add a subtle countdown timer or limited-availability tag near the 'Start Here' CTA to create urgency, especially since the email lacks any time-sensitive incentive despite its conversion-focused structure. • Include a short testimonial or user-generated photo beneath one of the product sections to build social proof, currently, the email relies solely on aspirational imagery without real customer validation.

This email aims to drive immediate purchases by reminding subscribers of a limited-time offer: a free deluxe Leave In Conditioner with any order. It leverages urgency and product credibility to convert hesitant shoppers into buyers.

The email brilliantly pairs emotional resonance, 'Feeling knotty?', with functional product benefits, making the solution feel personal and urgent while still highlighting scientific performance like heat protection up to 450°F.

By featuring a Readers’ Choice Award badge prominently in the hero image, OUAI instantly builds trust and social proof without needing lengthy testimonials, subtly signaling that this isn’t just another beauty product, it’s an industry-validated favorite.

Add a countdown timer next to the 'This week only!' offer to visually reinforce urgency and reduce decision fatigue, currently, the time limit is buried in fine print at the bottom, weakening its psychological impact. • Include a mini testimonial or user-generated content snippet near the product grid to humanize the offer; right now, the email relies solely on awards and features, missing an opportunity to show real people loving the product.