Proven Product Highlight email designs you can use from Glossier

This email aims to re-engage students and young professionals by positioning Glossier products as essential, everyday companions for the back-to-school season, encouraging immediate purchases through relatable, schedule-based product storytelling.

The email brilliantly frames beauty products as academic essentials by mapping them to a school day’s rhythm, 'First Period,' 'Second Period,' 'Third Period', making skincare feel like a natural, necessary part of daily routine rather than an indulgence.

By using playful, school-themed props like pencils and paper clips in the hero image, Glossier visually anchors the campaign in student life without being childish, creating instant emotional resonance with its core demographic while keeping the aesthetic clean and brand-consistent.

Add a subtle countdown timer or urgency cue near the hero CTA (e.g., 'Back-to-school essentials selling fast') to nudge immediate action, since the current design lacks time-sensitive motivation despite the seasonal theme. • Include a mini testimonial or social proof snippet under each product set (e.g., 'Loved by 10K+ students') to reinforce trust and reduce friction, especially since the email relies heavily on product storytelling without social validation.

This email aims to drive urgency and conversions by promoting Glossier’s Black Friday sale with up to 30% off nearly everything, while incentivizing larger purchases with a free Cloud Paint gift. It also highlights popular products and in-store experiences to encourage both online and offline engagement.

The email brilliantly combines urgency with generosity, offering deep discounts while sweetening the deal with a free Cloud Paint, which not only boosts average order value but also introduces customers to a cult-favorite product they might not have tried yet.

By featuring both hero product shots and lifestyle imagery, like the smiling model with Futuredew and the close-up of Ultralip, the email creates emotional resonance while clearly showcasing product benefits, making it easy for shoppers to visualize themselves using and loving the items.

Add a countdown timer near the hero section to visually reinforce the 'ending soon' urgency, which could increase immediate click-through by making the time-sensitive offer feel more tangible and pressing. • Include a small testimonial or social proof snippet under the Balm Dotcom section, like 'Over 500K sold' or 'Rated 4.9/5', to strengthen credibility and reduce hesitation around purchasing a discounted bestseller.

This email aims to drive immediate sales during the Black Friday period by highlighting exclusive discounts on new product launches and subscription services, encouraging customers to treat themselves or gift others while the offers last.

Glossier brilliantly frames its Black Friday sale as a self-gift opportunity, tapping into emotional purchasing triggers by positioning discounts as a treat for both the shopper and their loved ones, which boosts conversion through personal relevance.

The email strategically showcases new launches with vivid product imagery and concise benefit-driven copy, helping customers instantly understand the value proposition without overwhelming them, which is essential for fast-scrolling holiday shoppers.

Add a countdown timer near the hero section to visually reinforce urgency and prevent the sale from feeling static or open-ended, which could reduce impulse purchases during the critical Black Friday window. • Include a short customer testimonial or social proof snippet next to each new product to build trust and reduce hesitation, especially since these are unfamiliar launches that may require extra validation before purchase.

This email aims to drive urgent sales by promoting Glossier’s Cyber Monday sale with up to 30% off, while incentivizing purchases with a free travel-sized fragrance. It also highlights top-rated products and limited-edition kits to encourage immediate action before the sale ends.

The email masterfully combines urgency with exclusivity by anchoring the offer to a time-sensitive event, Cyber Monday, while sweetening the deal with a free travel spray, making the purchase feel like a limited, personal reward rather than just a discount.

By featuring real customer testimonials directly beside product visuals, Glossier builds authentic social proof that reassures shoppers of product quality and performance, turning casual browsers into confident buyers without relying on hard-sell tactics.

Add a visible countdown timer near the hero section to reinforce urgency and create real-time pressure, since the 'Ends Tonight' message is currently buried in the subject line and not visually reinforced in the body. • Include a small visual indicator (like a badge or icon) next to the free Glossier You Travel Spray offer to make the bonus more eye-catching and reduce the chance of it being overlooked amid the product grid and testimonials.

This email aims to drive sales of Glossier’s Boy Brow by leveraging social proof and customer testimonials to validate its effectiveness and ease of use, encouraging recipients to make a purchase without relying on brand claims alone.

The email smartly sidesteps overused brand hype by letting real customers speak for the product, turning testimonials into persuasive, relatable proof that Boy Brow delivers effortless, natural-looking brows even for beginners or tired mornings.

By showcasing multiple shades of Boy Brow with clean, minimalist swatches and brushes, the email visually communicates versatility and precision without clutter, making it easy for shoppers to imagine the product fitting their personal brow needs.

Add a subtle countdown timer or limited-stock indicator near the CTA to create urgency, since the email currently lacks any time-sensitive incentive that could nudge hesitant buyers toward immediate action. • Include a short video or animated GIF in the hero section showing Boy Brow being applied in real time, this would visually demonstrate its texture and ease of use more effectively than static swatches alone.

To drive sales of Glossier’s Cloud Paint blush by highlighting its popularity, user testimonials, and pairing it with a limited-time End of Season Sale discount to create urgency and social proof.

The email brilliantly leverages authentic customer testimonials paired with real-life usage imagery to build trust and demonstrate product performance, making the emotional appeal more persuasive than generic product claims.

By anchoring the promotion around a beloved, top-rated product with over 3,000 reviews, the campaign taps into social proof and FOMO, encouraging hesitant buyers to join the crowd rather than risk missing out on a cult favorite.

Add a countdown timer near the CTA to amplify urgency, especially since the sale is time-sensitive, this would convert passive readers into immediate buyers by making the deadline feel tangible. • Include a small visual cue or icon next to the ‘free Hand Cream’ offer in the header to draw attention to the bonus incentive, increasing perceived value and encouraging qualifying purchases.

This email aims to drive immediate sales during the Black Friday event by highlighting deep discounts on best-selling and community-favorite Glossier products, encouraging recipients to treat themselves or gift others with curated, high-performing items.

The email leverages social proof by featuring a real customer quote next to a top-rated product, subtly validating the purchase decision without overwhelming the reader with reviews or ratings clutter.

By segmenting products into themed sections like 'Makeup Must-Haves' and 'Holiday-Exclusive Kits,' the email guides shoppers through curated paths, reducing decision fatigue while increasing perceived value and urgency.

Add a countdown timer near the hero section to amplify urgency, since the Black Friday context implies time sensitivity but the email currently lacks a visible deadline to prompt immediate action. • Include a brief FAQ or shipping deadline note near the footer to preemptively address common concerns about delivery timelines, especially since holiday gifting is implied but not explicitly supported with logistical reassurance.

This email aims to drive immediate purchases by creating urgency around a limited-time 15% discount, while also showcasing popular products to guide overwhelmed shoppers toward confident buying decisions. It leverages Valentine’s Day sentiment to soften the sales pitch and position the offer as a guilt-free treat.

The email brilliantly frames the discount as a ‘sweet treat’ tied to Valentine’s Day, transforming a sales push into an emotionally resonant gesture that feels generous rather than transactional, which reduces buyer resistance and increases conversion likelihood.

By featuring four fan-favorite products with clean visuals and direct ‘Shop now’ CTAs beneath each, the email reduces decision fatigue for overwhelmed customers while still allowing personal choice, a smart balance between guidance and autonomy.

Add a countdown timer near the hero section to visually reinforce the ‘ends tomorrow’ urgency, which could increase FOMO and drive faster click-throughs without adding clutter. • Include a short testimonial or social proof snippet under each product (e.g., ‘Loved by 10K+ customers’) to build trust and reduce hesitation, especially for first-time buyers who may need more validation before purchasing.

This email aims to drive immediate purchases during Glossier’s Black Friday sale by highlighting deep discounts on their best-selling fragrance collection, positioning the scents as ideal gifts while emphasizing their skin-enhancing, personalized qualities to justify the urgency and emotional appeal.

Glossier brilliantly frames its fragrances not just as scents but as skin-enhancing, personalized experiences, this emotional layer transforms a discount offer into a self-care ritual, making the purchase feel indulgent rather than transactional.

By naming each fragrance with evocative, sensory-rich descriptions like 'soft, warm and familiar' or 'airy and luminous floral blend,' Glossier taps into the customer’s imagination, helping them visualize the scent’s mood and moment, which boosts conversion without needing to smell it.

Add a visible countdown timer in the hero section to reinforce urgency, since the email references Black Friday and 'CLOCK’S TICKING,' a dynamic timer would make the limited-time offer feel more real and pressure-driven. • Include a short customer testimonial or star rating beneath each fragrance description to build social proof, since scent is subjective, seeing others’ reactions could reduce hesitation and increase trust in the product’s appeal.

This email aims to drive urgency-driven purchases during the final hours of Glossier’s Black Friday sale by highlighting steep discounts and a free Cloud Paint incentive, encouraging both online and in-store shoppers to act before the promotion ends.

The email brilliantly pairs a time-sensitive discount with a free gift to amplify perceived value, making the offer feel exclusive and irresistible rather than just another sale.

By featuring both hero products and niche favorites like Balm Dotcom and Rêve + Doux, the campaign caters to loyalists and new shoppers alike, broadening its conversion potential without diluting its core message.

Add a visible countdown timer in the hero section to reinforce urgency visually, rather than relying solely on text like 'Black Friday is ending soon,' which may not trigger immediate action. • Include a brief testimonial or social proof near the Balm Dotcom offer to validate its popularity, for example, 'Loved by 500K+ customers', to strengthen trust and encourage impulse buys.