Product Highlight email examples & ideas from Kiehl's - EN

This email aims to simplify men’s skincare by guiding them through essential routines with curated product pairings, while also driving engagement through a high-value giveaway collaboration with Maison Margiela. It encourages immediate purchase by framing products as solutions to specific daily needs.

The email brilliantly segments men’s skincare needs into digestible, benefit-driven categories like 'energizing start' and 'fine lines and wrinkles,' making complex routines feel approachable and actionable for beginners.

By pairing complementary products within each use case, like face wash with moisturizer, the email subtly encourages bundle purchases while reinforcing the brand’s authority in curating effective, no-fuss regimens.

Add a subtle countdown timer or urgency indicator near the giveaway CTA to boost conversion, since high-value promotions perform better when perceived as time-sensitive. • Reposition the 'SHOP MEN’S' button below the product grid as a sticky CTA or anchor link to reduce friction for users who scroll past the hero section without clicking.

This email aims to drive immediate purchases of Kiehl’s Advent Calendar by highlighting its value proposition, 24 bestsellers for $148, a 49% savings, while creating urgency through festive visuals and a clear call to action. It also reinforces brand loyalty by promoting rewards and exclusives.

The email brilliantly leverages holiday excitement by framing the Advent Calendar as a ‘pretty big deal’ with bold, playful typography and vibrant colors that instantly communicate celebration and value, making the offer feel unmissable.

By listing high-value products like Creme de Corps and Vitamin C Eye Serum inside the calendar, Kiehl’s builds trust and desire, shoppers don’t just buy a mystery box, they buy proven bestsellers they already love or want to try.

Add a countdown timer near the CTA to amplify urgency, since this is a limited-time holiday offer, visual scarcity (e.g., ‘Only 3 days left!’) would push hesitant shoppers to act faster. • Include a short testimonial or social proof near the product grid, even one line like ‘92% of buyers say this calendar is their favorite holiday gift’ would boost credibility and reduce purchase hesitation.

This email aims to drive immediate purchases of Kiehl’s new acne-clearing product bundle by positioning it as a complete, easy-to-follow skincare solution for all skin types, including sensitive skin, while emphasizing its exclusive value and clinical efficacy.

The email brilliantly frames the new acne solution not as a single product but as a complete, step-by-step routine, making it feel more comprehensive and trustworthy for customers seeking real results rather than just another serum or cream.

By visually demonstrating each step with diverse models and clear application instructions, the campaign reduces customer hesitation and builds confidence that the routine is simple, effective, and suitable for all skin types, including sensitive and male skin.

Add a small testimonial or clinical result stat (e.g., '92% saw clearer skin in 2 weeks') near the hero section to strengthen social proof and reduce skepticism around a new product launch. • Include a subtle countdown timer or 'Limited Stock' indicator near the CTA to amplify urgency, especially since the offer is labeled 'exclusive', this would better leverage the psychological trigger already implied.

This email aims to introduce men to a complete, step-by-step grooming routine using Kiehl’s signature products, encouraging immediate purchase by framing each item as an essential part of daily self-care. It also promotes brand loyalty through exclusive perks and rewards.

The email brilliantly structures the grooming journey into five intuitive steps, Shave, Cleanse, Hydrate, Moisturize, Protect, making product discovery feel effortless and educational rather than salesy, which builds trust and guides the customer naturally toward conversion.

Each product is paired with a clear, benefit-driven headline and a concise explanation of its unique formulation, which transforms generic features into compelling reasons to buy, helping customers understand exactly how each item improves their daily routine.

Add a visual progress bar or numbered steps in the hero section to reinforce the 5-step routine, helping users mentally map their journey and increasing perceived value by making the routine feel more structured and achievable. • Include a short customer testimonial or review snippet under one or two key products (like the Shave Cream or Daily Moisturizer) to add social proof and reduce hesitation, especially for first-time buyers unfamiliar with men’s skincare.

This email aims to drive immediate product engagement by showcasing Kiehl’s most popular and trending items, encouraging customers to shop now while reinforcing brand loyalty through exclusive perks and rewards.

The email strategically highlights trending products with bold, energetic visuals and benefit-driven copy that speaks directly to customer pain points, making each item feel like a must-have solution rather than just another product.

By pairing each product with a concise, outcome-focused description, such as 'Reduce pimple size, color and marks', the campaign builds trust and urgency without overwhelming the reader, keeping the focus on real, tangible results.

Add a subtle countdown timer or limited-availability indicator next to the hero CTA to amplify urgency, especially since the subject line and header emphasize 'hot' and trending, reinforcing the fear of missing out. • Introduce a personalized product recommendation section based on past purchases or browsing behavior, which would increase relevance and conversion by making the product grid feel tailored rather than generic.

This email aims to drive engagement and entries into a high-value fall giveaway collaboration with Maison Margiela, while subtly promoting Kiehl’s seasonal skincare lineup and encouraging brand loyalty through exclusive perks.

The email leverages a luxury brand collaboration to elevate perceived value, making the giveaway feel exclusive and aspirational rather than just promotional, which increases emotional pull and participation likelihood.

By prominently displaying the $682 value of the prize bundle, the campaign immediately communicates high stakes and tangible reward, which motivates immediate action without requiring additional explanation or justification.

Add a countdown timer near the CTA to create urgency, since the sweepstakes end date is mentioned only in fine print at the bottom, this would increase conversion by reminding users of the time-sensitive nature of the offer. • Include a brief testimonial or social proof element (e.g., 'Over 10,000 entries already!') near the CTA to reduce perceived risk and encourage participation by showing others are already engaging with the giveaway.

This Halloween-themed email from Kiehl’s aims to drive immediate product engagement by positioning face masks as festive, fun, and functional skincare solutions while encouraging purchases through seasonal urgency and clear product guidance.

Kiehl’s brilliantly ties seasonal fun to skincare utility by framing face masks as Halloween ‘costumes’, making self-care feel playful and timely without sacrificing product credibility or educational value.

Each mask is paired with a clear, benefit-driven usage cue and skin-type guidance, transforming a simple product grid into a personalized recommendation engine that reduces decision fatigue and boosts conversion confidence.

Add a limited-time Halloween discount or free gift offer in the hero section to create urgency and incentivize immediate action beyond just seasonal appeal. • Include a short customer testimonial or star rating beneath each mask to build social proof and reinforce trust, especially for first-time buyers unsure about product efficacy.

This email aims to drive immediate purchases by highlighting Kiehl’s value sets with up to 35% savings, targeting customers seeking curated, cost-effective skincare solutions for specific concerns or skin types.

The email smartly frames value sets as problem-solving bundles, like 'Mighty Moisture Essentials' for hydration or 'Brighten Up & Glow' for radiance, making savings feel purposeful rather than just promotional.

Each product set is visually anchored with a bold price tag and strikethrough value, creating instant perceived savings that trigger urgency without needing a countdown timer or limited-time language.

Add a subtle countdown timer or 'Limited Stock' indicator near the hero section to amplify urgency, since the current design relies solely on static savings messaging without time-sensitive pressure. • Include a short testimonial or star rating beneath one or two top-performing sets to build social proof, especially since the email targets new or hesitant buyers who may need validation before purchasing.

This email aims to drive immediate purchases of Kiehl’s limited-edition Advent Calendar by highlighting its value proposition, 24 bestsellers at 49% off, and creating urgency through festive messaging and visual appeal. It also reinforces brand loyalty by promoting rewards and exclusive perks.

The email brilliantly frames the Advent Calendar not just as a product but as a daily ritual of discovery, turning a simple purchase into an emotionally engaging holiday experience that customers anticipate each morning.

By prominently displaying the $293 value next to the $148 price, the campaign leverages perceived savings psychology to justify the purchase, making the discount feel substantial and irresistible even for premium skincare shoppers.

Add a countdown timer near the CTA to amplify urgency, since the Advent Calendar is time-sensitive and benefits from FOMO-driven conversions before the holiday season peaks. • Include a mini testimonial or social proof snippet (e.g., 'Loved by 10K+ customers') near the product image to build trust and reduce hesitation for first-time buyers unfamiliar with the calendar’s contents.

To drive immediate sales by promoting a 25% sitewide discount on popular skincare products, while encouraging new and existing customers to join the loyalty program for added rewards and exclusive perks.

The email brilliantly ties a seasonal theme, back-to-school, to skincare, making the promotion feel timely and emotionally relevant to students, parents, and anyone refreshing their routine for a new chapter.

By featuring best-selling products with clear discount tags and direct 'Shop Now' CTAs under each, the email reduces decision fatigue and creates a frictionless path from interest to purchase without overwhelming the reader.

Add a countdown timer under the main offer to create urgency, since the promotion ends September 14, this would visually reinforce the limited-time nature and encourage faster conversions. • Reposition the 'Travel Ready Routine' cross-sell section higher in the email, ideally after the hero, to capture attention before product grid fatigue sets in, this high-value bundle deserves more visual prominence.