2026-02-28 · 10 min read

The complete TV Product Highlight email collection

Product Highlight / TV
This Old House
CNN International - UK
This Old House
This Old House
RTÉ2
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How do TV brands turn a single show, episode, or premiere into a click-worthy email? This gallery breaks down 38 Product Highlight campaigns from the TV space, showing how they use hero imagery, talent-led hooks, and “Watch now” CTAs to drive viewing. Browse the patterns to time your sends around release moments and make the next watch feel urgent.

1. This Old House: Celebrate Valentine's Day With These Home Favorites

1. This Old House: Celebrate Valentine's Day With These Home Favorites
1. This Old House: Celebrate Valentine's Day With These Home Favorites
Subject: Celebrate Valentine's Day With These Home Favorites
Objective

This email aims to inspire couples to celebrate Valentine’s Day at home by showcasing curated, cozy products that enhance romantic, relaxed experiences, while driving sales through direct product links and cross-category discovery.

Why this works

The email brilliantly reframes Valentine’s Day as a cozy, at-home experience by curating products that support shared relaxation, turning a traditionally外出-focused holiday into a warm, intimate domestic celebration.

How to implement

Each product is presented with emotional context, like movie nights or date-night cooking, making the items feel essential to the romantic experience rather than just commodities, which deepens emotional resonance and purchase intent.

Pro Tip

Add a subtle countdown timer near the CTA in the hero section to create urgency around Valentine’s Day, encouraging immediate action before the holiday passes. • Include a short customer testimonial or social proof snippet under one or two high-impact products (like the foot spa or raclette grill) to reinforce trust and validate the romantic experience claim.

Colors:
#2A348C
#FFFFFF
#E6E6E6

2. CNN International - UK: A healthy dose of hope

2. CNN International - UK: A healthy dose of hope
2. CNN International - UK: A healthy dose of hope
Subject: A healthy dose of hope
Objective

To uplift readers during a difficult winter by spotlighting five heartwarming, hopeful human-interest stories that counterbalance heavy news cycles, while subtly reinforcing CNN’s role as a source of compassionate, solutions-oriented journalism.

Why this works

By curating five emotionally resonant, geographically diverse stories of resilience and kindness, this email transforms passive readers into emotionally invested participants, proving that hope can be packaged as compelling narrative journalism, not just sentiment.

How to implement

The seamless integration of sponsored content within the editorial flow, like the card rewards and backpack features, demonstrates how branded messages can enhance rather than interrupt the reader’s emotional journey when aligned with the theme of empowerment and everyday triumphs.

Pro Tip

Add a visual countdown or seasonal timestamp (e.g., 'Winter 2025 Hope Edition') near the header to reinforce the timeliness and emotional relevance of the theme, anchoring the content to the current moment and increasing perceived urgency to engage. • Reposition the 'Let us know' CTA higher in the email, perhaps after the fifth story, to capture reader sentiment while emotional momentum is highest, rather than burying it at the bottom where engagement often drops off.

Colors:
#FFFFFF
#000000
#6A0DAD

3. This Old House: Keep Warm with These Outdoor Heaters

3. This Old House: Keep Warm with These Outdoor Heaters
3. This Old House: Keep Warm with These Outdoor Heaters
Subject: Keep Warm with These Outdoor Heaters
Objective

This email aims to drive sales of outdoor heaters by showcasing top-rated models that transform chilly patios into cozy gathering spaces, while subtly guiding readers to a buying guide for additional decision-making support.

Why this works

The email opens with a strong emotional hook, turning chilly patios into cozy gathering spaces, which instantly aligns the product with lifestyle aspirations rather than just utility, making the purchase feel like an upgrade to comfort and social enjoyment.

How to implement

Each product is presented with a clear, benefit-driven headline and a concise description that highlights unique features like heating radius, space-saving design, or portability, helping readers quickly identify which heater fits their specific outdoor setup and usage needs.

Pro Tip

Add a brief comparison table or visual icon system (e.g., heating radius, fuel type, mounting options) under each product to help readers quickly evaluate options without needing to click through to individual pages. • Insert a short testimonial or customer quote near the top of the product grid to build social proof early, reinforcing the claim that these heaters are 'top-rated' and increasing perceived reliability before the reader scrolls further.

Colors:
#2A3F8F
#FFFFFF
#F5E6B3

4. This Old House: 5 Winter Clean-Up Essentials

4. This Old House: 5 Winter Clean-Up Essentials
4. This Old House: 5 Winter Clean-Up Essentials
Subject: 5 Winter Clean-Up Essentials
Objective

This email aims to guide homeowners toward practical, space-saving outdoor storage solutions for summer clutter, positioning each product as a smart, multi-functional upgrade that enhances both organization and outdoor living. It subtly drives conversions by aligning product benefits with seasonal pain points.

Why this works

The email brilliantly reframes outdoor storage not as a chore but as a lifestyle upgrade, using seasonal urgency and visual storytelling to position each product as a smart solution that transforms chaos into calm while enhancing outdoor enjoyment.

How to implement

Each product is presented with a clear 'Why We Like It' hook that ties emotional appeal to functional benefit, helping readers instantly grasp value without needing to parse technical specs, making the decision to click feel intuitive and rewarding.

Pro Tip

Add a subtle countdown timer or seasonal urgency tag (e.g., 'Summer Storage Sale Ends Soon') near the CTA to nudge immediate action, especially since the email targets a time-sensitive seasonal need. • Include a short testimonial or customer rating snippet under each product to reinforce social proof, as the current 'Why We Like It' is editorial-only and misses an opportunity to leverage peer validation for higher conversion.

Colors:
#2c3e50
#3498db
#ecf0f1

5. RTÉ2 : Fall in love this Valentine's day 💘

5. RTÉ2 : Fall in love this Valentine's day 💘
5. RTÉ2 : Fall in love this Valentine's day 💘
Subject: Fall in love this Valentine's day 💘
Objective

This email aims to drive Valentine’s Day viewership by curating romance-themed TV content across RTÉ Player and RTÉ One, encouraging users to stream or watch live with emotionally resonant, binge-worthy shows that match the holiday’s mood.

Why this works

The email brilliantly taps into Valentine’s Day sentiment by grouping shows into themed categories like 'Iconic TV Couples' and 'Toxic Couples,' making content discovery feel personalized and emotionally relevant rather than just promotional.

How to implement

By blending binge-worthy dramas with real-life romance and even a late-night talk show, the campaign acknowledges different viewer moods, from swooning to snarky, which increases the chance of engagement across diverse audience segments.

Pro Tip

Add a countdown timer or urgency indicator near the 'STREAM NOW' CTA to reinforce the Valentine’s Day time-bound context and encourage immediate action instead of passive browsing. • Include a short testimonial or quote from a viewer or critic under one of the show tiles, such as 'My favorite couple to hate!', to add social proof and emotional validation that boosts credibility and click-through potential.

Colors:
#000000
#FF69B4
#FFFFFF

6. CNBC Europe: I want you in my Club

6. CNBC Europe: I want you in my Club
6. CNBC Europe: I want you in my Club
Subject: I want you in my Club
Objective

This email aims to convert readers into paid members of the CNBC Investing Club by positioning Jim Cramer as a trusted guide through market uncertainty, emphasizing education, transparency, and exclusive access to curated investment strategies. It leverages urgency and personal invitation to drive immediate sign-ups.

Why this works

The email brilliantly frames market volatility not as a threat but as a hidden opportunity, positioning the Club as the essential compass for investors seeking to turn uncertainty into advantage through guided, transparent decision-making.

How to implement

By personalizing the message with Jim Cramer’s direct voice and signature, the email builds instant trust and authority, making the offer feel less like a sales pitch and more like a private invitation from a seasoned mentor you already know and respect.

Pro Tip

Add a subtle countdown timer near the CTA to visually reinforce the limited-time nature of the offer, increasing perceived scarcity and reducing decision latency for hesitant readers. • Include a short, bulleted list of what members receive daily (e.g., 'Morning Market Pulse', 'Live Trade Alerts', 'Portfolio Review Videos') right below the CTA to clarify value and reduce cognitive load before conversion.

Colors:
#002244
#ffffff
#0077be

7. CNBC Europe: Silicon Valley's 'vanlords'

7. CNBC Europe: Silicon Valley's 'vanlords'
7. CNBC Europe: Silicon Valley's 'vanlords'
Subject: Silicon Valley's 'vanlords'
Objective

To deliver a concise, data-driven morning briefing that helps investors and business professionals start their trading day with critical market insights, economic updates, and cultural trends shaping global markets.

Why this works

The email opens with a bold, branded headline and real-time market data to immediately establish authority and relevance, anchoring readers in the day’s financial context before diving into narrative analysis.

How to implement

Each section is tightly scoped around a single theme, like retail leadership or Silicon Valley housing, with clear subheadings and bullet points that make complex economic stories digestible without sacrificing depth or credibility.

Pro Tip

Add a visual indicator, like a small icon or color-coded tag, next to each numbered section to help readers quickly scan and prioritize content based on their interests (e.g., markets, policy, culture). • Reposition the podcast CTA higher in the email, perhaps after the first two sections, to capture attention while readers are still fresh and engaged, rather than burying it at the bottom after dense content.

Colors:
#002654
#ffffff
#d40000

8. CNBC Europe: See the stocks Jim Cramer and the Club are trading!

8. CNBC Europe: See the stocks Jim Cramer and the Club are trading!
8. CNBC Europe: See the stocks Jim Cramer and the Club are trading!
Subject: See the stocks Jim Cramer and the Club are trading!
Objective

This email aims to drive immediate sign-ups for the CNBC Investing Club by highlighting a time-sensitive discount and the exclusive opportunity to join Jim Cramer and Jeff Marks for a live market strategy session. It leverages urgency and authority to convert readers into paying members.

Why this works

The email brilliantly pairs urgency with exclusivity by announcing a live event that’s already started, making the reader feel they’re late to a valuable insider gathering, a powerful psychological trigger for immediate action.

How to implement

By naming Jim Cramer and Jeff Marks upfront, the campaign leverages recognizable authority figures to build instant credibility and trust, which is especially effective in financial content where expertise is a key purchase driver.

Pro Tip

Add a countdown timer beneath the hero headline to visually reinforce urgency and create a dynamic, real-time pressure point that encourages faster decision-making. • Include a short video thumbnail or audio snippet of Jim Cramer speaking about the meeting to personalize the offer and deepen emotional connection before the CTA.

Colors:
#002244
#CC0000
#FFFFFF

9. CNN International - UK: Baby cows, proud daughters and cake for breakfast

9. CNN International - UK: Baby cows, proud daughters and cake for breakfast
9. CNN International - UK: Baby cows, proud daughters and cake for breakfast
Subject: Baby cows, proud daughters and cake for breakfast
Objective

To uplift and engage readers with a curated list of heartwarming, inspiring, and lighthearted human-interest stories that contrast with typical news cycles, encouraging emotional connection and newsletter loyalty through positivity and relatability.

Why this works

The email opens with a playful pop quiz that immediately invites reader interaction, creating a personal, conversational tone that transforms passive reading into an engaging experience before diving into the main content.

How to implement

Each numbered story is paired with a compelling visual and a concise, emotionally resonant headline that taps into universal themes, family, innovation, joy, making complex or niche topics instantly accessible and shareable without sacrificing depth.

Pro Tip

Add a subtle countdown or 'last chance' indicator near the podcast CTA to create urgency, since the 'Listen now' button currently lacks temporal motivation despite being tied to a weekly release cycle. • Reposition the 'Let us know' CTA higher in the email, perhaps after the fifth story, to capture feedback while readers are still emotionally engaged, rather than relegating it to the footer where it competes with legal disclaimers.

Colors:
#FFFFFF
#000000
#FF0000

10. This Old House: 5 Winter Wellness Essentials for Your Home

10. This Old House: 5 Winter Wellness Essentials for Your Home
10. This Old House: 5 Winter Wellness Essentials for Your Home
Subject: 5 Winter Wellness Essentials for Your Home
Objective

This email aims to guide homeowners through the cold and flu season by recommending five essential products that improve indoor air quality, comfort, and daily wellness. It positions This Old House Shop as a trusted source for practical, health-focused home solutions while driving direct product purchases.

Why this works

The email smartly frames each product as a wellness solution rather than just a gadget, tying air purifiers and humidifiers to health outcomes during flu season, a powerful emotional hook that elevates perceived value and urgency.

How to implement

By categorizing products under intuitive lifestyle sections like 'Green Home' and 'Kitchens,' the campaign mirrors how users think about their spaces, making the recommendations feel personalized and contextually relevant rather than generic product listings.

Pro Tip

Add a visual progress indicator or numbered list (e.g., 'Essential #1 of 5') to reinforce the curated nature of the selection and encourage scrolling through all five products, increasing engagement and perceived value. • Include a short testimonial or user rating beneath each product to build social proof, especially for high-consideration items like air purifiers, which can reduce hesitation and increase conversion rates.

Colors:
#2A3F8F
#FFFFFF
#F5F5F5