Havi Logistics - CZ email gallery from real brands
1. HAVI Netherlands Opens Its Future-Ready Amersfoort Office
Objective
To announce and celebrate the official opening of HAVI Netherlands’ newly renovated, future-ready office in Amersfoort, while reinforcing company culture and long-term employee commitment through storytelling and leadership recognition.
Why this works
The email smartly anchors its message in a milestone moment, the office opening, while weaving in human stories of long-serving employees to deepen emotional resonance and showcase organizational stability.
How to implement
By spotlighting leadership figures from different departments during the ribbon-cutting, the campaign subtly reinforces cross-functional collaboration and positions the office as a symbol of collective achievement, not just infrastructure.
Pro Tip
Add a brief visual timeline or photo carousel of the office renovation process to the hero section to enhance storytelling and give readers a tangible sense of transformation and investment. • Replace the generic 'Continue Reading' CTA with a more action-oriented phrase like 'See the New Amersfoort Office' to better align with the campaign’s goal of driving engagement with the physical space.
2. HAVI promotes sustainable logisticswith the opening of its new centre in San Fernando de Henares
Objective
The email aims to announce HAVI Logistics’ new sustainable logistics center in San Fernando de Henares, positioning the company as an industry leader in eco-conscious supply chain innovation while reinforcing trust through operational scale and automation investment.
Why this works
By anchoring the announcement in sustainability and operational scale, the email transforms a facility opening into a strategic brand statement that resonates with environmentally conscious B2B clients and industry stakeholders.
How to implement
The inclusion of specific metrics, like 29,500 m² and 15% productivity gain from automation, adds credibility and helps logistics decision-makers visualize tangible ROI, making the announcement feel less promotional and more performance-driven.
Pro Tip
Add a visual element, such as a map pin or facility photo, to the hero section to ground the announcement in physical reality and increase emotional connection with the location and scale of the investment. • Rephrase the CTA from 'Continue Reading' to something benefit-driven like 'See How This Center Boosts Your Supply Chain Sustainability' to better align with the campaign’s strategic positioning and motivate action.
3. Rodney Brown Shares Expert Perspective on Supply Chain Resilience in Forbes
Objective
To position Havi Logistics as a thought leader in supply chain resilience by highlighting executive insight published in Forbes, encouraging recipients to engage with the article and associate the brand with industry expertise.
Why this works
Leveraging third-party media validation like Forbes instantly elevates brand credibility, making the email feel less promotional and more like a curated industry update worth sharing with stakeholders.
How to implement
Naming the executive and their title adds personal authority and humanizes the brand, transforming a corporate announcement into a relatable story of leadership and expertise.
Pro Tip
Add a brief pull quote or key insight from the Forbes article directly in the email body to entice readers without requiring a click, increasing perceived value and reducing bounce risk. • Include a secondary CTA or social sharing button to encourage forwarding or LinkedIn sharing, turning passive readers into active brand advocates and expanding organic reach.