Targus email examples & ideas
1. Veterans Day Sale: Save Up to 25% + 2X Rewards Points!
Objective
This email aims to drive immediate purchases by leveraging the emotional and patriotic appeal of Veterans Day, while incentivizing higher spend through tiered discounts and doubled rewards points to increase average order value.
Why this works
The email smartly ties a patriotic holiday to a tiered discount structure, making customers feel they’re honoring veterans while unlocking greater value the more they spend, which psychologically encourages larger purchases.
How to implement
By prominently featuring both the discount tiers and the 2X rewards offer together, the campaign creates a dual incentive that appeals to both price-sensitive shoppers and loyalty program members, broadening its conversion potential.
Pro Tip
Add a countdown timer near the offer section to create urgency, since the sale ends 11/11/25, this would reinforce the limited-time nature of the discount and reward multiplier. • Include a small testimonial or badge like 'Trusted by 500K+ Professionals' near the hero section to build credibility and reduce hesitation for first-time buyers considering the tiered spend thresholds.
2. Last Chance: Veterans Day Sale Ends Tonight!
Objective
This email aims to drive immediate purchases by creating urgency around the final hours of Targus’s Veterans Day Sale, encouraging customers to take advantage of tiered discounts before the promotion ends. It also highlights popular products to guide buying decisions and reinforce value.
Why this works
The email leverages patriotic visual cues and a time-sensitive headline to emotionally resonate with the target audience while clearly communicating the sale’s expiration, which increases conversion urgency without feeling pushy.
How to implement
By structuring discounts as tiered spending thresholds, $75, $100, $150, the campaign turns a simple discount into a strategic spending incentive, encouraging customers to add more items to their cart to unlock higher savings.
Pro Tip
Add a countdown timer beneath the 'Final Hours!' banner to visually reinforce urgency and create real-time pressure, which can increase click-through rates by making the deadline feel more immediate and tangible. • Include a short testimonial or social proof snippet near the offer section, such as 'Over 5,000 customers saved during this sale', to build trust and validate the promotion’s popularity, reducing hesitation among first-time buyers.
3. Honoring Strength. Celebrating Style.
Objective
This email aims to drive sales of the Avila Collection by tying the purchase to the celebration of International Women’s Day, positioning the bags as symbols of empowerment and style for modern, accomplished women.
Why this works
The campaign brilliantly aligns a product promotion with a cultural moment, International Women’s Day, transforming a discount into an empowering gesture that resonates emotionally while still driving conversion through a clear, time-bound offer.
How to implement
By showcasing the Avila Collection in real-life, aspirational settings with confident, stylish women, the email visually communicates lifestyle value over pure utility, making the bags feel like extensions of the buyer’s identity rather than just accessories.
Pro Tip
Add a countdown timer or date range directly under the offer headline to create urgency, since the sale runs only through March 8, 2026, surfacing that deadline visually would strengthen the limited-time incentive. • Reposition the second 'SHOP NOW' CTA in the Education Section to appear above the brand history text, so users aren’t forced to scroll past non-transactional content before seeing the next conversion opportunity.