The Nudge crew at work in a real estate agent

Marketing for real estate agents

Real estate marketing, run for you.

A seller picks an agent long before they ring one. Real estate SEO, ads, past-client follow-up and enquiries answered, run by a named strategist.

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Five moments that cost a real estate agent.

What happens now, and what we run instead.

  1. The SEO/GEO agent on the job: the valuation they asked another agent for

    The valuation they asked another agent for

    They looked you up, found nothing recent, and rang the better page.

    What we run. Pages that rank for your streets, and a valuation request in one tap.

    SEO/GEO runs this one
  2. The Paid ads agent on the job: the listing only your followers see

    The listing only your followers see

    It goes on the portal and on Instagram, and reaches the same people.

    What we run. Meta and Google campaigns to buyers in the area, on a budget you cap.

    Paid ads runs this one
  3. The Retention agent on the job: the client who moves again in seven years

    The client who moves again in seven years

    By then they have forgotten which agent sold it.

    What we run. A short note a few times a year, useful rather than salesy.

    Retention runs this one
  4. The Front Desk agent on the job: the enquiry at nine at night

    The enquiry at nine at night

    Most property searching happens after work, when the office is shut.

    What we run. Enquiries answered within a minute and viewings booked into your diary.

    Front Desk runs this one
  5. The Website agent on the job: the website that is just a portal feed

    The website that is just a portal feed

    Nothing on it says why you, in this town, rather than the agency next door.

    What we run. A fast site built around the valuation request, with your own area pages.

    Website runs this one
People at work in a real estate agent

How it went for Brant & Wilde.

Two agents, one office. Residential sales in a town with four other agencies on the same high street.

44%

more valuation requests

2x

more of the listings in the area

11

past clients back within a year

We were the smallest agency on the street and the last one people rang. The valuation requests come to us first now.
Marisol BrantPartner, Brant & Wilde

The real estate marketing checklist.

Eight things that decide whether sellers call you first, in the order to fix them. Tick what you already do.

0 of 8 in hand. The other eight are what we run.

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Frequently asked questions

The ones a real estate agent asks on the first call. If yours is not here, ask us.

How do you do marketing for a real estate agent?

A seller picks an agent long before they ring one. So the work is being findable for the streets you sell on, making the valuation request the one thing your site asks for, answering enquiries in the evening when people actually look, and staying in touch with the people who will move again.

What does real estate SEO involve?

A page for each area you cover, written the way people search for it, and a Google Business Profile that says which streets and postcodes you work. People search for the place, not for agencies, so the page that names the place is the one that gets found.

Is this worth it for a two-agent office?

That is the size it is built for. The agencies you compete with have a marketing department and you have evenings. A named strategist runs the same work for you, and your side is a list on your phone once a month.

How much does real estate marketing cost?

From $249 a month, billed monthly, with no contract and no setup fee. Where yours lands depends on what we run and how many offices and areas it covers, and we work it out on a twenty minute call.

Get started

Twenty minutes, no script.

Tell us what you sell and what a customer is worth to you. We show you where the biggest gap is, using your own numbers.

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No agency retainer. No six-month onboarding. No contract.