Marketing for salons and barbers
Salon marketing, run for you.
A missed call is a booking that went to the shop down the road. Reminders, ads, salon SEO and online booking, run by a named strategist.
Book a callFive moments that cost a salon.
What happens now, and what we run instead.
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The six-week rebook that never happened
A happy client comes back in eleven weeks instead of six, if at all.
What we run. A reminder timed to their own cycle, with a link to their usual slot.
Retention runs this one
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The call that rings mid-colour
Hands in foils, phone ringing, and they book somewhere else.
What we run. Missed calls texted back within a minute, the diary filled without you.
Front Desk runs this one
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“Barber near me”, open now
Walk-in trade is decided on Maps: photographs, hours, reviews.
What we run. The listing kept right, new work posted, reviews answered the same day.
SEO/GEO runs this one
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The new stylist with an empty column
A new chair takes months to fill by word of mouth.
What we run. A short campaign within two miles, with an offer on the new chair only.
Paid ads runs this one
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The booking at eleven at night
Most people book when you are closed, and a phone number loses them.
What we run. Online booking at the top of a fast site, with prices on the page.
Website runs this one
How it went for Lumen Hair Studio.
Leeds. Four chairs, one owner still behind one of them, and a phone that used to ring out three times a day.
2x
rebookings within three months
92%
of calls answered, including after close
27
new clients from the new chair’s first campaign
The rebooking reminders go out without me thinking about them. Tuesdays used to be dead afternoons. They are not any more.
The salon marketing checklist.
Eight things that decide whether the diary is full, in the order to fix them. Tick what you already do.
0 of 8 in hand. The other eight are what we run.
Book a callFrequently asked questions
The ones a salon asks on the first call. If yours is not here, ask us.
How do I get more salon clients?
Be the salon that shows up, and answer the phone. Most new clients come from a “near me” search on Maps, so the listing, the photographs and the reviews do the first job. Then nobody who calls should reach voicemail, because that booking goes down the road. Ads come third, for a new chair or a quiet month, and only within a couple of miles.
How do I keep salon clients coming back?
Ask them, at the right time. A client who left happy comes back in eleven weeks instead of six unless something reminds them, so we send a reminder timed to each client’s own cycle with a link to their usual slot. It works from whatever your bookings live in now, a booking app, a spreadsheet or the diary on the desk, and the list stays in your name.
Do you work with barbershops, nail salons and beauty studios?
Yes. Barbers, nail salons, lash and brow rooms, spas and clinics. The work is the same wherever bookings are made by the hour: fill the diary, keep it full, and make sure nobody who wants a slot gets voicemail.
How much does salon marketing cost?
From $249 a month, billed monthly, with no contract and no setup fee. Where yours lands depends on what we run and how many chairs or sites it covers, and we work that out with you on a twenty minute call.
Run for other trades too.
The same crew and the same engine, fitted to what each one needs. Pick yours.
Twenty minutes, no script.
Tell us what you sell and what a customer is worth to you. We show you where the biggest gap is, using your own numbers.
Book a callNo agency retainer. No six-month onboarding. No contract.