Marketing for gyms and fitness studios

Gym and fitness marketing, run for you.

Almost nobody joins a gym they did not find nearby first. Gym SEO, ads, member follow-up and the website, run by a named strategist.

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Five moments that cost a gym.

What happens now, and what we run instead.

“Gym near me”, on a Sunday night

The restart is searched on Maps, and the best listing gets the visit.

What we run. Timetable, photographs and reviews kept current, and a page for each class.
SEO/GEO runs this one
The member who has not been in for three weeks

Lapsed members cancel quietly. The direct debit stops a month later.

What we run. A check-in at the three-week mark, written like a person, a class booked if they want it.
Retention runs this one
The January rush and the March slump

The ads go on when everyone else’s do, and cost three times as much.

What we run. A local campaign paced across the year, heaviest in your quiet months.
Paid ads runs this one
The trial request at nine at night

It sits in an inbox overnight, and they join somewhere else by morning.

What we run. Answered within a minute, with the trial booked into your timetable.
Front Desk runs this one
The timetable that is a screenshot

The classes are a picture, the prices hidden, joining means an email.

What we run. A fast site with the timetable on the page and joining in one form.
Website runs this one

How it went for Forge Fitness.

Independent gym. One site, three hundred members, and a January that used to carry the whole year.

enquiries from search

more people finding it in local search

lapsed members back in the first month

They fixed our Google listing in the first week. We had more enquiries that month than we had all of last summer.

Marcus HaleOwner, Forge Fitness

The gym marketing checklist.

Eight things that decide whether people find you and stay, in the order to fix them. Tick what you already do.

Complete your Google Business Profile Hours, the timetable link, photographs of the floor and the classes. Gym SEO starts with the listing. SEO/GEO
Give every class its own page People search for the class, not the gym. A page for each one is what ranks for it. SEO/GEO
Put the timetable on the page, not in a picture A screenshot cannot be searched, read on a phone, or booked from. Website
Let people join in one form Joining by email is a join that does not happen. The price plain and one form, from a phone. Website
Answer every trial request within the hour A trial request that sits overnight has joined somewhere else by morning. Front Desk
Check in with anyone absent three weeks Gym member retention is noticing the gap before they do. A note that reads like a person, and a class booked if they want it. Retention
Ask for a review after the first month The new member who has settled in is the one who will write it. SEO/GEO
Pace the ads across the year Gym advertising in January costs three times what it costs in May. Put the weight in your own quiet months. Paid ads

0 of 8 in hand. The other eight are what we run.

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Frequently asked questions

The ones a gym asks on the first call. If yours is not here, ask us.

How do I get more gym members?

Be found first. Almost nobody joins a gym they did not find nearby, so the Google listing, the class pages and the reviews do most of the work, and a trial request answered within the minute does the rest. Ads come after that, paced across the year rather than piled into January, when everyone else’s are on and the clicks cost three times as much.

How do I retain gym members?

Notice the gap before they do. A member who has not been in for three weeks is on the way out, so we send a check-in at that mark that reads like it came from you, and book them a class if they want one. It is usually where we start, because a lapsed member costs nothing to win back compared with a new one.

Do you work with small studios and personal trainers, or only gyms?

All three. A yoga studio, a boxing club, a CrossFit box and a personal trainer with a rented room have the same problem: people nearby who would join if they knew you were there. What we run is fitted to how you sell, whether that is memberships, class packs or blocks of sessions.

How much should a gym spend on marketing?

Less than an agency would tell you, and none of it on a retainer. Our fee is from $249 a month, billed monthly, with no contract and no setup fee; where yours lands depends on what we run and how many sites it covers. Ad spend is yours, paid to Google and Meta directly, and we set it from what a member is worth to you rather than from a percentage.