Marketing for restaurants

Restaurant marketing, run for you.

Quiet Tuesdays are a marketing problem before they are a food problem. Ads, email, restaurant SEO and the website, run by a named strategist.

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Five moments that cost a restaurant.

What happens now, and what we run instead.

The quiet Tuesday

Weeknights sit half empty while the weekend turns people away.

What we run. An email to everyone who ate with you lately, with a reason to come in midweek.
Retention runs this one
The search at six o’clock

“Restaurants near me” is decided on Maps, in the car.

What we run. Your listing kept right: hours, menu, photographs, every review answered.
SEO/GEO runs this one
The party of twelve that went to voicemail

A birthday booking rings during the rush and nobody can pick up.

What we run. Missed calls texted back within a minute, with a link to book.
Front Desk runs this one
The new menu nobody new sees

It goes on Instagram and reaches the people who came last week.

What we run. A campaign to people nearby who eat out, on a budget you cap.
Paid ads runs this one
The menu that is a PDF

Slow on a phone, the menu a download, the booking three taps away.

What we run. A fast site with the menu on the page and the booking button at the top.
Website runs this one

How it went for Marlow’s Kitchen.

Bristol. Forty covers, one chef-owner, and two weeknights that used to be the reason to think about closing.

return on what went into the ads

41%

more weeknight covers in the second month

bookings a month through the website

Tuesday and Wednesday used to be the nights we thought about closing. By Tuesday lunchtime the book is half full now.

Ellen MarlowChef-owner, Marlow’s Kitchen

The restaurant marketing checklist.

Eight things that decide whether people find you and come back, in the order to fix them. Tick what you already do.

Complete your Google Business Profile Hours, the menu link, photographs of the food and the room. This is restaurant SEO before anything else. SEO/GEO
Answer every review within a day Google ranks the listing that talks back, and the next diner reads the replies. SEO/GEO
Put the menu on the page, not in a PDF The menu is the most read page on a restaurant website. It has to load on a phone in one tap. Website
Get the booking button above the fold On a phone, before the story of the place. The booking is the point of the page. Website
Collect an email at every booking Restaurant email marketing starts with a list, and the booking form is where the list comes from. Retention
Email past diners once a month A reason to come in midweek beats a discount on the door, and it costs nothing to send. Retention
Run one search ad for the dish you are known for Google Ads for what people type, within a few miles, on a budget you cap. Paid ads
Text back every missed call within a minute The party of twelve does not wait for voicemail. They ring the place across the road. Front Desk

0 of 8 in hand. The other eight are what we run.

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Frequently asked questions

The ones a restaurant asks on the first call. If yours is not here, ask us.

How do you do marketing for a restaurant?

Four things, in this order. Keep the Google listing right and the reviews answered, because that is where “restaurants near me” is decided. Write to the people who have already eaten with you, because they are the cheapest covers to fill. Run ads only for the nights that need them. And keep the website fast with the menu on it. A named strategist runs all four, and you approve the month in one list from your phone.

What does restaurant SEO involve?

Mostly the Google Business listing: the right categories, hours and menu, photographs that look like the food, and reviews answered within the day. Then a page on your site for each thing people search for, from the Sunday roast to the private room. Cafes, bars and takeaways get the same work.

Can you bring back people who have eaten with us before?

That is usually the first thing we do, because it is the cheapest cover you will ever fill. If you have a booking system or a list, we start there. If you do not, we set up the capture at the table and on the site and build one.

How much does restaurant marketing cost?

From $249 a month, billed monthly, with no contract and no setup fee. Where yours lands depends on what we run for you and how many sites it covers, and we work that out on a twenty minute call. Ad spend is paid by you, to Google and Meta directly, and we never take a cut of it.