Marketing for law firms and lawyers
Law firm marketing, run for you.
The website is the whole shopfront when nobody walks past the office. Law firm SEO, ads, the website and the phone, run by a named strategist.
Book a callFive moments that cost a law firm.
What happens now, and what we run instead.
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“Estate planning attorney near me”
The search happens once, and the firm on the first page gets the call.
What we run. A page for each practice area, written to the question people type.
SEO/GEO runs this one
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The AI answer that names three firms
Assistants name the firms whose sites they can read. Most they cannot.
What we run. Your site structured so an AI answer can quote it: services, areas, people.
SEO/GEO runs this one
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The enquiry form that goes nowhere
A site that reads as a brochure gets visits and no calls.
What we run. A site built around the enquiry, with a form that reaches you in a minute.
Website runs this one
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The call while you are in court
A new matter reaches voicemail, and the caller rings the next firm.
What we run. Answered in the firm’s name, the matter taken down, with you before you are out.
Front Desk runs this one
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The client who needs you again in three years
Wills, real estate and family matters come round again. The name does not.
What we run. A short quarterly note to past clients, useful rather than salesy.
Retention runs this one
How it went for Ashby Mercer Law.
Two partners, one office. Estate planning, family law and real estate. A website that had not changed in ten years and had never once rung the phone.
44%
more enquiries from the same visits
9
of the twelve searches that matter, on the first page
0
new matters lost to voicemail since
We had a website for ten years and it had never once rung the phone. Now it is the busiest person in the office.
The law firm marketing checklist.
Eight things that decide whether the firm gets the call, in the order to fix them. Tick what you already do.
0 of 8 in hand. The other eight are what we run.
Book a callFrequently asked questions
The ones a law firm asks on the first call. If yours is not here, ask us.
How much should a law firm spend on marketing?
Less than the legal marketing agencies quoting five figures a month would like. Our fee is from $249 a month, billed monthly, with no contract and no setup fee; where yours lands depends on what we run and how many offices it covers, and we work it out on a twenty minute call. Ad spend is yours, paid to Google directly, and we never take a cut of it.
What does law firm SEO involve?
A page for each practice area, written to answer the question people type rather than to describe the firm. The Google listing kept right for the cities you cover. And the site structured so an AI assistant can quote it, because a growing share of people ask one which lawyer to use before they open Google. Nothing is published until you have read it.
Is this suitable for a small or solo law firm?
It is built for one. A good share of the firms we run it for are one attorney, and the work is the same whether there is one fee earner or six: the site, the listing, the pages that rank and the phone. Your side is about ten minutes a month.
Do you understand the rules on lawyer advertising?
We write to the plain, factual standard your bar or regulator expects, we never make a claim about outcomes, and nothing is published until you have read it. Where something needs a professional’s sign-off, it waits for it.
Run for other trades too.
The same crew and the same engine, fitted to what each one needs. Pick yours.
Twenty minutes, no script.
Tell us what you sell and what a customer is worth to you. We show you where the biggest gap is, using your own numbers.
Book a callNo agency retainer. No six-month onboarding. No contract.