The Nudge crew at work in a roofing company

Marketing for roofers

Roofing marketing, run for you.

A roof is searched for once, in a hurry, after weather. Roofing SEO, Google Ads, quote follow-up and a phone that is answered, run by a named strategist.

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Five moments that cost a roofing company.

What happens now, and what we run instead.

  1. The SEO/GEO agent on the job: “roof repair near me”, the morning after a storm

    “Roof repair near me”, the morning after a storm

    The job goes to whoever is top of the map that hour.

    What we run. Your listing kept right, service areas set, finished roofs on it.

    SEO/GEO runs this one
  2. The Retention agent on the job: the quote that goes quiet

    The quote that goes quiet

    Half of them never come back, and nobody has time to ring round.

    What we run. A follow-up at day three and day ten, with the quote attached.

    Retention runs this one
  3. The Front Desk agent on the job: the call from the top of a ladder

    The call from the top of a ladder

    It rings out, and they ring the next roofer on the list.

    What we run. Every call answered in your name, the job taken down and texted to you.

    Front Desk runs this one
  4. The Paid ads agent on the job: the ad that brings the wrong jobs

    The ad that brings the wrong jobs

    Gutter cleaning enquiries when what you want is re-roofs.

    What we run. Search campaigns for the work you actually want, in the towns you cover.

    Paid ads runs this one
  5. The Website agent on the job: the website with none of your own roofs on it

    The website with none of your own roofs on it

    A roofer is judged on finished roofs, and the page shows none.

    What we run. A fast site built on your own work, with a form that reaches you fast.

    Website runs this one
People at work in a roofing company

How it went for Hale & Co Roofing.

Independent roofing contractor. Re-roofs and repairs, quoted in person, with half the quotes never heard of again.

3x

more enquiries from search

38%

of quiet quotes followed up into jobs

6

weeks to the first page on Maps

First page on Maps in six weeks. We had stopped believing that was something we could change.
Tom HaleOwner, Hale & Co Roofing

The roofing marketing checklist.

Eight things that decide whether the enquiries come to you, in the order to fix them. Tick what you already do.

0 of 8 in hand. The other eight are what we run.

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Frequently asked questions

The ones a roofing company asks on the first call. If yours is not here, ask us.

How do you do marketing for a roofing company?

A roof is searched for once, in a hurry, usually after weather. So the listing has to be right before the storm rather than after it, the phone has to be answered, and the quotes that go quiet have to be followed up. Ads come last and only for the work you actually want.

What does roofing SEO involve?

The Google Business Profile, the service areas, and photographs of roofs you have actually finished. Then a page for each service crossed with each town, and a storm damage page that already exists before it is needed, because that search spikes for two days and does not wait for you to write one.

Can you help us chase quotes?

Yes, and it is often the fastest money on the page. Half the quotes that go quiet are still winnable at day ten, and nobody in a roofing business has an afternoon to ring round. We write the follow-up once and it goes out on time with the quote attached.

How much does roofing marketing cost?

From $249 a month, billed monthly, with no contract and no setup fee. Where yours lands depends on what we run and how many towns it covers, and we work it out on a twenty minute call. Ad spend is yours, paid to Google directly, and we never take a cut of it.

Get started

Twenty minutes, no script.

Tell us what you sell and what a customer is worth to you. We show you where the biggest gap is, using your own numbers.

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No agency retainer. No six-month onboarding. No contract.